September 23, 2014 in Marketing

SEOWith search engine placement being a high priority for so many of our clients at Centresource, I thought it appropriate to share what we feel are some of the best SEO blogs and resources out there right now. First, if you’re not familiar with the acronym SEO, you might want to check out our other SEO articles which shed some light on various aspects and practices. In short, SEO stands for Search Engine Optimization and is one of the most important factors to consider when trying to generate traffic to a website via search engines (Google, Bing, Yahoo, etc.) — hence the term optimization.

With the ever-changing climate in internet marketing, it’s key to stay on top of your search marketing to stay competitive and dominate the majority of your target keywords. As a web and mobile developer here at Centresource Interactive Agency, I also have an extensive background in SEO under my belt and with this combination, I’ve learned that simply pushing out clean, scalable code and a good looking product that performs and converts well, is simply not enough — you have to pound the pavement, in the online marketing sense, of course.

Finding Legit Resources

So where do you start? How do you know which advice to follow? These are exactly the questions that inspired me to write this post. A lot of the information floating around either just scratches the surface or could be detrimental to the health of your search engine campaign.

So, if you’ve ever asked yourself the questions above, this sweet list of goodies is just what you’ve been looking for. Below we’ve put together the ultimate list of SEO blogs and resources as a quick resource to legit information to help you take your search engine optimization chops to the next level and outrank the competition in the SERPs.

Quick Sprout
Quick Sprout SEO Blog — Hands down one of the best resources out there right now for not only search optimization, but SM (social marketing) and PPC (pay-per-click) as well. Neil Patel is well known in the industry for producing massive results and skyrocketing traffic. He’s helped a number of companies throughout the years dominate their verticals in PPC, Social, and SEO.

Moz
Moz (formerly SEOMoz) is another killer resource with a wealth of information for beginners and seasoned marketers alike.

Google Algorithm Monitor — With Google being the largest engine, it’s key to stay on top of the frequent shifts in climate; Moz’s Algorithm Change Monitor does just that. They’ve made it super easy to follow and have historical data on Google updates dating back to as far as 2000. Again, this tool easily lands near the top of my list as it’s my go-to whenever I see a drastic fluctuation in the SERPs. This is a great tool if you’re trying to keep tabs on Panda and Penguin updates.

Moz SEO Guides — What kind of resource list doesn’t cater to beginners? With that said, we’ve thrown in these guides from Moz. They’ve structured their collection of guides in a way that’s easy to digest and refer back to. Even if this isn’t your first rodeo, it never hurts to brush up on the latest techniques and best practices. Keep it close!

Moz SEO Blog — Yes, another Moz item on the list; the Moz Blog! Here you’ll find a plethora of information, from “How to Do a Content Audit Step-by-Step” and “What Happened After Good Pulled Author and Video Snippets: A Case Study”, just to name a few. Loaded with reading content, their blog is another great source for legit and actionable information. If it’s not in your bookmarks, you know what to do.

Google Webmaster Guidelines

Google Webmaster Guidelines — Curious what Google’s rules are? The webmaster guidelines is a good place to start. Google offers up some great info on what not to do; basically all of the blackhat stuff that will most likely get your site into some hot water. These are good to refer back to, especially if you’ve hired a firm to manage your SEO. Make sure their practices are inline with Google’s recommendations.

If for some reason you do find yourself in hot water, submitting a reconsideration request with Google may be your ticket back to the top. Prior to submitting one however, it’s important to rectify the issue that got you there in the first place. You might have to go as far as disavowing some bad backlinks.

Search Engine Land
Search Engine Land Blog — Another winner in my book is Search Engine Land. Apart from their thorough marketing content, having reached over 200,000 Twitter followers is testament in itself to the type of information these guys are putting out. Definitely keep an eye on this one, or at least get their updates on twitter.

Search Engine Watch
SE Watch Blog — In terms of blogs to follow, SE Watch is up there with SE Land. Again, they offer great content that’s literally up to the minute and cover topics that a lot of people are struggling with, like “You’ve Been Hit by Penguin! Should you Start Over or Try to Recover?” That’s a tough question and it’s not always the easiest to answer. With a constantly growing list of followers, you don’t want to miss out on the valuable information that they are sharing.

Search Engine Journal
SE Journal Blog — Last and surely not least, is the SE Journal Blog. They have an amazing list of guest bloggers that are well known in the industry and cover topics such as “Protecting Yourself Against Negative SEO”. SEJ is another great resource we couldn’t pass up.

The list above should be plenty to get your feet wet if you’re a beginner or just trying to understand all the jargon that was unloaded on you at that last meeting with your SEO firm. If you’re not new to the game, I’m sure quite a few of the resources listed above are familiar to you, so feel free to share your experiences and/or recommendations in the comments below.