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INTERACTIVE AGENCY
Posts Aboutusability
Writing Content? Think Brief.
Content is king, right?It takes great content to both 1) optimize your website for high organic rankings on search engines, and 2) communicate the concept and benefit of your business to your web traffic.
Great content is keyword-focused, frequent, and direct. It’s also brief – probably even more brief than you’d want to assume.
This study on web usability highlights some startling facts for those long-winded writers among us (myself included):
- Users tend to spend a baseline of about 25 seconds on your page if they’re actually reading content. In that 25 seconds, they’re reading about 104 words.
Setting Client Expectations through Mock-Up Design
One of CentreSource’s strongest areas is custom application development. We’ve worked with a number of fantastic clients who have asked us to create a variety of applications including ones to handle franchise management, online book trading, and qualitative research. With each of these, as well as a number of other development projects that we’ve worked on, we have had to figure out the appropriate times and methods to present a mock-up design of our work-in-progress to our clients.
FrugalReader.com: My Custom Development Experience
Gene McCabe, owner of FrugalReader.com, was kind enough to be a guest blogger this week. He shares his experience in working with a development firm (CentreSource) to develop the latest version of FrugalReader.com. For anyone looking to read an honest, realistic experience about Custom Web Development, I encourage you to read Gene’s commentary.
Eight Web Usability Problems That Haven’t Changed
Jakob Neilsen, the Godfather of web usability, has co-authored a new book entitled “Prioritizing Web Usability”. WebMonkey has been kind enough to present an excerpt from the new book about Eight Problems that Haven’t Changed. These are eight of the original issues that they found with web usability between 1994 and 1999 that are still a problem today — even though technology and design has immensely improved. A high quality read when you have a chance.
