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INTERACTIVE AGENCY
Posts Aboutstrategy
How Spray Paint, Sauerkraut, and Canned Beans Became Motivators
All Hail the Golden Kraut
Motivation can take many forms. At CentreSource, it takes the form of spray-painted canned food.
But first, a bit of backstory…
In 2008, we were the leading sponsor of Nashville’s Barcamp. We created a program for the day, acted as MCs, and designed some interactive games for what was a great day of speaking, learning, and networking. We forgot one thing, though, until the last minute: prizes for said games. So in desperation at the 11th hour, Nick grabbed the only free things in the house: two cans of spraypaint and two cans of canned food. And this begat the dumbest prizes ever — Golden Kraut and Silvery Beans.
Snuggling Your Customers
Here’s a story that serves as proof that Interactive Strategy makes it easy (and valuable) to build closeness with your customers:Last week, we started using Adobe’s Acrobat.com Buzzwords service for document sharing. (Check it out if you haven’t yet – very cool, very useful free online tool that made collaboration on a new project very easy). I was so impressed with it, in fact, that I made a quick post at Twitter.com about how great I thought it was, and how I’ll be using it instead of Google Docs from now on out.
Ready for Interactive? Take a Tour 2.0
I’ve seen this a few too many times now – a business starts talking about interactive strategy. They become convinced that they need to do more with the web to leverage the power of their brand and find new customers. (Yes!) They start to understand that people are starting to spend more of their free time on the web than in front of most other media. (Bingo!) They learn that people are more familiar with how to use a search engine than they ever were with setting a VCR clock. (Huzzah!)But then we start talking interactive: using social networking, integrating with social media, optimizing for universal search, utilizing web productivity tools. You know, the fun stuff. The homeruns. The exciting fresh kind of ideas. And we start seeing some eyes glaze over, and that hesitant “Now what is Twitter again?” question.
Web 3.0: Curing the Information Avalanche
I’m not complaining, but sometimes I feel like Google Reader is running my life.Google Reader is a taskmaster. Sure, she aggregates loads of great information for me, but she can be a little demanding. If I’m away from her for a few hours, I return to find a list of new blog posts and news items. Most days I’m tied up until the evening, and when I pop in to say hello she in turn greets me with 200+ new items to peruse. And she never stops.
Homework for an Interactive Strategist…
Since we’ve been doing more strategy, it has become more and more necessary to formalize our ‘ramp up’ process for new strategists. Our strategist typically herald from the marketing side of the world & combine their knowledge with practical elements of technology. This dual-combo makes for a powerful strategist.However, there is a BIG difference in doing one interactive project during a marketing career & actually being a qualified Interactive Strategist. As such, we put together “homework” for our planners and strategists to answer that at least give them some basic familiarity into combining traditional business with the world of interactivity. Here are the questions we ask…
