CS Analytics: Testing… Testing…
A lot has been made of multivariate and A/B testing with e-commerce site. Every once in awhile, however, someone gives us a great example of the real power of multivariate testing.
Posts with the tag SEO...
Writing Content? Think Brief.
Content is king, right?It takes great content to both 1) optimize your website for high organic rankings on search engines, and 2) communicate the concept and benefit of your business to your web traffic. Great content is keyword-focused, frequent, and direct. It’s also brief – probably even more brief than you’d want to assume. This…
Open your wallet: Black Friday, Cyber Monday arrives
Chris “Silver” Smith offers up a great article – “Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?” regarding the onslaught of consumer madness when retailers do their best to extract as much creditworthiness from one’s wallet. “Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S….
A Search Engine Marketing habit to break
Last month at BarCamp Nashville, John Ellis spoke about Seven Habits Of Highly Effective Pay-Per-Click Advertisers. One of his Seven Habits was to avoid the top spot in a Search Engine Marketing campaign. The number-one position usually leads to a poor return on investment, and that can often be true of the second and third…
Search Engine Metaphors
I’m a big fan of analogies and metaphors to help clarify a concept or bring understanding to technical subjects such as search engine optimization. Dave Zuis uses “Physical Fitness” as a metaphor in his article at SearchEngineJournal – SEO & Physical Fitness Metaphors I found Everett’s comment to be absolutely spot on: I am a…
Drinking from the SEO SEM Water Hose
Learning about effective Search Engine Optimization and Search Engine Marketing is a long arduous journey. At times, it’s as fun as manually reading a dictionary searching for effective keywords or looking for a phone number in a stack of papers. Where does one start? The temptation is to apply quick fix shortcuts. Understanding the foundational…
iPhone Development
I got a shiny new iPhone, and it is amazing. But you’ve already read that somewhere else. Being a web developer, I immediately started looking for some best practices on how to write apps for this new tool of mine. Google “iPhone development” and you get nothing but blog entries about people who don’t actually…
MSN AdCenter – a Long Way to Go…
I have to say that my experience with Microsoft AdCenter was rather disappointing. Although MSN AdCenter has attempted to mirror strong account features that are provided by Google and Yahoo!, they were not implemented on a reliable scale. I feel that human factor was ignored during the development of MSN AdCenter. Even though the “full…