CS Analytics: Testing… Testing…
A lot has been made of multivariate and A/B testing with e-commerce site. Every once in awhile, however, someone gives us a great example of the real power of multivariate testing.
Posts with the tag SEM...
CS Analytics: Make website metrics part of your New Year’s resolutions
in 2011, resolve to pay more attention to your website analytics.
Have a seat: CentreSource launches NashvilleOfficeFurniture.com
We recently launched NashvilleOfficeFurniture.com, the Web site for Office Furniture & Related Services (OFRS).
Spy On Your Site Visitors With ClickTale
Over the course of the past few months, our designers and strategists have been hard at work brainstorming and creating a new centresource.com. We’re nearing the completion of this site and can’t wait to share it with you! One thing that we found to be helpful when strategizing the format and features for the new…
Everybody’s Talking About Me
At the Reputation Monitoring & Management Through Search track at the SMX West Conference, author Andy Beal led a session on keeping your web credibility intact.Even though we’ve been taught the childhood rhyme, “Sticks and stones may break my bones, words will never hurt me,” keep in mind this was written prior to the Internet!…
Search Marketing Expo Notes
I’m back from Santa Clara, California, ready to put into practice all of the ideas I took away from the Search Marketing Expo.It’s always a challenge to fly anywhere via Chicago’s O’Hara Airport with multiple delays, cancelled flights and lost luggage, but at the end of the day, it was worth spending the time to…
Open your wallet: Black Friday, Cyber Monday arrives
Chris “Silver” Smith offers up a great article – “Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?” regarding the onslaught of consumer madness when retailers do their best to extract as much creditworthiness from one’s wallet. “Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S….
A Search Engine Marketing habit to break
Last month at BarCamp Nashville, John Ellis spoke about Seven Habits Of Highly Effective Pay-Per-Click Advertisers. One of his Seven Habits was to avoid the top spot in a Search Engine Marketing campaign. The number-one position usually leads to a poor return on investment, and that can often be true of the second and third…
Drinking from the SEO SEM Water Hose
Learning about effective Search Engine Optimization and Search Engine Marketing is a long arduous journey. At times, it’s as fun as manually reading a dictionary searching for effective keywords or looking for a phone number in a stack of papers. Where does one start? The temptation is to apply quick fix shortcuts. Understanding the foundational…
MSN AdCenter – a Long Way to Go…
I have to say that my experience with Microsoft AdCenter was rather disappointing. Although MSN AdCenter has attempted to mirror strong account features that are provided by Google and Yahoo!, they were not implemented on a reliable scale. I feel that human factor was ignored during the development of MSN AdCenter. Even though the “full…