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Posts with the tag Marketing...

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Freemium Pitfalls

Each year about 30% of Centresource’s overall revenue comes from start-up organizations. They are one of our favorite client segments. Because of this expertise, I have the opportunity to meet with about two – three start-ups each week. Many we meet with have a rough idea of a business concept but are interested in discussing…

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Why Your Brand Needs a Tumblr Presence

I love Tumblr. It’s the perfect modern blogging platform: built for posts shorter than, well, this one, but for content that’s longer than a 140-character tweet. It’s got amazing social features, too. I follow an astonishing 350 Tumblr blogs personally, which provides me a nice constant feed of content. Tumblr’s great Dashboard provides me the…

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Put The Internet To Work For You

Between emails, status updates, tweets, news articles and more, there is a lot of information coming at you all at once on the Internet. The trouble is actually finding a way to harness all of that information and make it work for you. For a few months now, I have been using an amazing tools…

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Enter to Win a Huge Lawsuit!

Our office recently got into a discussion about contests and giveaways online. You see it all the time – some social media “guru” with some gumption offers up a free iPad on his Twitter account, and gives it away once he reaches a certain number of followers. Odds are, that guru failed to consult with…

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Payton Rae

We have some exciting news about one of our recent projects! Over the past few months we’ve been working on 15-year-old music sensation Payton Rae’s website as well as the strategy leading up to the release of her first EP. Well, (drumroll please) the record went on sale last week and hit #4 on iTunes…

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Sell your by-product (or someone else’s)

There’s a new company called “StickyGram“. They turn your Instagrams into fridge magnets. StickyGram will print your favorite images as awesome little magnets for you to play with. They took an existing idea (“Instagram“) and figured out a way to sell a “by-product” (refrigerator magnets). When I saw this, it reminded me of a chapter…

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Kudos, Kraft.

When I saw people tweeting about Mac n Cheese 2 weeks ago, I didn’t really think much of it. I have hungry friends, after all. And we live in the land of comfort food. But when I saw the hashtag #MacJinx, my twitter interest (twinterest?) was piqued. After some minor detective work (ok, just clicking…

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Brainstorming: 8 Ways to Make it Rain

If you’re anything like me, you’ve long been taught that a bad idea is just that–bad. And furthermore that there’s no time or place for such things. And, like me, you may have been told by a boss or two that ‘there’s work to be done,’ that ‘we really need to focus and find a…

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The Greatest Invention Known to Man… (that involves ketchup)

I recently ate lunch at Chick-fil-a. When I reached for the ketchup, I was happily surprised to see the greatest invention known to man (Well, that’s probably a stretch but…). Heinz has created the new “Dip & Squeeze” packaging. It’s awesome. You can choose to either dip your fries or squeeze the ketchup out! All…

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The Beginning of the End for Text Messaging?

Chances are you think I am crazy just by reading the headline. But if you think about it, is it really unrealistic to believe that a company like Facebook could replace the need for text messaging? As quick as Facebook has grown, adding features people check everyday, every hour, every minute. Think about it.  And…