Posts with the tag interactive-strategy...


5 Reasons To Choose a Digital Agency Over a Unicorn

So here’s the scenario: you have a product you want to build, but like most people you are not one of those “coder” types. At a minimum, you need to hire a freelance web developer to bring your idea to life. Ideally, this developer also has the vision and technical know-how to help with product development, too….


Content Strategy: Let’s Ask the Question Why?

In my last post I spoke about the importance in viewing your website as a garden instead of a building with the benefit of saving valuable time and creating a thriving website full of useful and relevant content. The garden analogy can be absolutely pivotal in how we develop our website persona.  However, ultimately if…


Snuggling Your Customers

Here’s a story that serves as proof that Interactive Strategy makes it easy (and valuable) to build closeness with your customers:Last week, we started using Adobe’s Acrobat.com Buzzwords service for document sharing. (Check it out if you haven’t yet – very cool, very useful free online tool that made collaboration on a new project very…


Ready for Interactive? Take a Tour 2.0

I’ve seen this a few too many times now – a business starts talking about interactive strategy. They become convinced that they need to do more with the web to leverage the power of their brand and find new customers. (Yes!) They start to understand that people are starting to spend more of their free…


Web 3.0: Curing the Information Avalanche

I’m not complaining, but sometimes I feel like Google Reader is running my life.Google Reader is a taskmaster. Sure, she aggregates loads of great information for me, but she can be a little demanding. If I’m away from her for a few hours, I return to find a list of new blog posts and news…