Customers are the key to growth.
Conceptually, growth is simple: Get and keep more customers. None of the companies in your industry will say they don’t want to grow. They all have the desire, but the difficulty is in the execution. The truth is, there is no silver bullet. Successful growth requires tried-and-true process, healthy team dynamics, and good habits. First described in a memo circulated at Procter and Gamble in 1931, Product Management became the cornerstone for product thinking and staffing at Hewlett Packard.
Product Management is credited in The HP Way for the 50 year streak of 20% year-over-year growth between 1943 and 1993. Since 2000, Product Management has been increasingly applied to software and has become a sustainable competitive advantage for high-growth SaaS companies like Intuit and Amazon. Practicing Product Management gives you the insights and tools you need to gain, keep, and grow your customer base.
Product Management drives customer focused growth.
You’re likely doing Product Management in some form already. Optimizing your practice can have a big impact.
How confident are you that your product is contributing (along with marketing and sales) to lead generation, customer acquisition, and retention and ultimately revenue?
Think about your last unsuccessful software project. Did it fail because the technology didn’t work, or because it wasn’t what the market needed?
A shared understanding of a customer’s problem can align sales, tech, and service teams that may be working at odds. Does your team have clarity on the customer’s Job to be Done?
How we can help you grow.
Product Management can be deployed at any stage of the development lifecycle.
- Problem Identification
- Jobs To Be Done Analysis
- Rapid Prototyping
- Feature Definition & Validation
- User Testing
- Code Spikes
- UX & UI Design
- Frontend Development
- Backend Development
- Launch Plan
- Bug Fixes
- User Feedback Analysis
- New Feature Prioritization
- Customer Sentiment Analysis
- Analytics Monitoring
- Data Migration
- Replatforming Strategy
- M&A Transition