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	<title>centresource blog</title>
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	<link>http://blog.centresource.com</link>
	<description>the thoughts and ramblings of centresource</description>
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		<title>Centresource Hits It Off With the Nashville Software School</title>
		<link>http://blog.centresource.com/2013/05/22/centresource-hits-it-off-with-the-nashville-software-school/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=centresource-hits-it-off-with-the-nashville-software-school</link>
		<comments>http://blog.centresource.com/2013/05/22/centresource-hits-it-off-with-the-nashville-software-school/#comments</comments>
		<pubDate>Wed, 22 May 2013 15:46:53 +0000</pubDate>
		<dc:creator>Larissa Sylvester</dc:creator>
				<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4582</guid>
		<description><![CDATA[“Nashville Software School (NSS) is a place where a person with aptitude, motivation, passion, and commitment can learn the craft of software development.” Do you have a passion for technology and want to start a career in software development? NSS may be the right place for you! For six months, students from all backgrounds come together to broaden...]]></description>
				<content:encoded><![CDATA[<p><a href="http://nashvillesoftwareschool.com/" target="_blank"><img class="size-medium wp-image-4784 alignright" style="margin: 0px;" alt="NashvilleSoftwareSchool" src="http://blog.centresource.com/content/uploads/2013/05/NashvilleSoftwareSchool-300x36.png" width="300" height="36" /></a>“<a href="http://nashvillesoftwareschool.com/" target="_blank">Nashville Software School (NSS)</a> is a place where a person with aptitude, motivation, passion, and commitment can learn the craft of software development.” Do you have a passion for technology and want to start a career in software development? NSS may be the right place for you!</p>
<p>For six months, students from all backgrounds come together to broaden their knowledge on software development. The class submerges students into learning HTML markup and programming languages such as JavaScript and Ruby on Rails.</p>
<p>The program starts by training the students on front-end development and concludes with web application development. The students pay a tuition of $1000 up-front for the three month front-end development course. If students show aptitude, they may be invited to continue for another three months learning back-end web application development. In this latter half of the program, students are offered a need-based stipend to help offset the cost of continuing their studies. The school works closely with local tech companies to pair students with those that are hiring, which is where Centresource found one of its own, Adam Scott.</p>
<p>After graduation, Adam was hired as a developer for Centresource. “In a move that illustrates how NSS has been embraced by local tech companies, Centresource lent Scott back to NSS to teach for several hours a week during this session.”</p>
<p>We think it’s great what the NSS is doing and we’re excited to see those with a passion for technology grow.</p>
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		<title>The New Centresource Site – An Executive&#8217;s Perspective</title>
		<link>http://blog.centresource.com/2013/05/15/the-new-centresource-site-an-executives-perspective/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-centresource-site-an-executives-perspective</link>
		<comments>http://blog.centresource.com/2013/05/15/the-new-centresource-site-an-executives-perspective/#comments</comments>
		<pubDate>Wed, 15 May 2013 14:08:27 +0000</pubDate>
		<dc:creator>Evan Owens</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4749</guid>
		<description><![CDATA[Editor’s Note: This is the fifth in a series of five videos from various members of our team about our recent redesign of centresource.com. In this video, our CEO, Evan, talks about the future of Centresource and how we plan to expand and grow as a company. Hear what he says about our company and...]]></description>
				<content:encoded><![CDATA[<p>Editor’s Note: This is the fifth in a series of five videos from various members of our team about our recent redesign of centresource.com.  In this video, our CEO, Evan, talks about the future of Centresource and how we plan to expand and grow as a company. Hear what he says about our company and how over the next ten years we strive to be better!</p>
<p><iframe src="http://player.vimeo.com/video/65895435" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
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		<title>The New Centresource Site &#8211; A Customer Perspective</title>
		<link>http://blog.centresource.com/2013/05/09/the-new-centresource-site-a-customer-perspective/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-centresource-site-a-customer-perspective</link>
		<comments>http://blog.centresource.com/2013/05/09/the-new-centresource-site-a-customer-perspective/#comments</comments>
		<pubDate>Thu, 09 May 2013 16:12:56 +0000</pubDate>
		<dc:creator>Katy Ludington</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4700</guid>
		<description><![CDATA[Editor’s Note: This is the fourth in a series of five videos from various members of our team about our recent redesign of centresource.com. The “Who We Work With” section of the website is broken up into our three business units: Interactive for Startups, Interactive for Good, and Interactive for Healthcare. In this video, our...]]></description>
				<content:encoded><![CDATA[<p>Editor’s Note: This is the fourth in a series of five videos from various members of our team about our recent redesign of centresource.com. The “Who We Work With” section of the website is broken up into our three business units: Interactive for Startups, Interactive for Good, and Interactive for Healthcare. In this video, our Manager of Interactive Consulting, Katy, dives a little bit deeper into the specifics of each one and how our customers can quickly find the niche that pertains to them.</p>
<p><iframe src="http://player.vimeo.com/video/65743367" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
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		<title>The New Centresource Site &#8211; A Company Culture Perspective</title>
		<link>http://blog.centresource.com/2013/05/02/the-new-centresource-site-a-company-culture-perspective/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-centresource-site-a-company-culture-perspective</link>
		<comments>http://blog.centresource.com/2013/05/02/the-new-centresource-site-a-company-culture-perspective/#comments</comments>
		<pubDate>Thu, 02 May 2013 14:58:41 +0000</pubDate>
		<dc:creator>Chip Hayner</dc:creator>
				<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4659</guid>
		<description><![CDATA[Editor’s Note: This is the third in a series of five videos from various members of our team about our recent redesign of centresource.com. In this video, our CIO, Chip, talks about our company culture and how we incorporated it into our new website. He talks about the usage of custom photography from our team...]]></description>
				<content:encoded><![CDATA[<p>Editor’s Note: This is the third in a series of five videos from various members of our team about our recent redesign of centresource.com. In this video, our CIO, Chip, talks about our company culture and how we incorporated it into our new website. He talks about the usage of custom photography from our team throughout the site, and how we used our Instagram feed to show our fun culture on the <a href="http://centresource.com/who-we-are">Who We Are</a> page. </p>
<p><iframe src="http://player.vimeo.com/video/65286926" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
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		<title>The New Centresource Site &#8211; A Strategic Perspective</title>
		<link>http://blog.centresource.com/2013/04/29/the-new-centresource-site-a-strategic-perspective/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-centresource-site-a-strategic-perspective</link>
		<comments>http://blog.centresource.com/2013/04/29/the-new-centresource-site-a-strategic-perspective/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 21:12:05 +0000</pubDate>
		<dc:creator>Jon Arnold</dc:creator>
				<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4632</guid>
		<description><![CDATA[Editor&#8217;s Note: This is the second in a series of five videos from various members of our team about our recent redesign of centresource.com. In this video, one of our strategists, Jon, talks about a single word &#8212; better. He explains how the web is temporal and constantly changing and how we should stop trying...]]></description>
				<content:encoded><![CDATA[<p>Editor&#8217;s Note: This is the second in a series of five videos from various members of our team about our recent redesign of centresource.com.  In this video, one of our strategists, Jon, talks about a single word &#8212; better. He explains how the web is temporal and constantly changing and how we should stop trying to be “the best” and start determining how we can make things better.</p>
<p><iframe src="http://player.vimeo.com/video/64097816" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
]]></content:encoded>
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		<title>The New Centresource Site &#8211; A Design Perspective</title>
		<link>http://blog.centresource.com/2013/04/25/the-new-centresource-site-a-design-perspective/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-centresource-site-a-design-perspective</link>
		<comments>http://blog.centresource.com/2013/04/25/the-new-centresource-site-a-design-perspective/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 16:32:38 +0000</pubDate>
		<dc:creator>Weylon Smith</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4626</guid>
		<description><![CDATA[Editor&#8217;s Note: This is the first in a series of five videos from various members of our team about our recent redesign of centresource.com. In this video, our creative manager, Weylon, talks about the new site and all it has to offer. He addresses our identity and what it says about our company, as well...]]></description>
				<content:encoded><![CDATA[<p>Editor&#8217;s Note: This is the first in a series of five videos from various members of our team about our recent redesign of centresource.com.  In this video, our creative manager, Weylon, talks about the new site and all it has to offer. He addresses our identity and what it says about our company, as well as our color choices to show the fun and energetic environment in which we work. We wanted to build and show our craft and how every design is a purposeful one. </p>
<p><iframe src="http://player.vimeo.com/video/64100584?title=0&amp;byline=0&amp;portrait=0&amp;color=ff9933" width="646" height="363" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
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		<title>The Importance of an MVP</title>
		<link>http://blog.centresource.com/2013/04/17/the-importance-of-an-mvp/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-importance-of-an-mvp</link>
		<comments>http://blog.centresource.com/2013/04/17/the-importance-of-an-mvp/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 17:15:47 +0000</pubDate>
		<dc:creator>Chad Hazlehurst</dc:creator>
				<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4596</guid>
		<description><![CDATA[One of the best things about working with Centresource is the ability to meet with so many people who are in the idea stage of their startup. I&#8217;m not the first one to tell you that Nashville is a booming startup city and we sure are getting some ideas with traction. One of the conversations...]]></description>
				<content:encoded><![CDATA[<p>One of the best things about working with Centresource is the ability to meet with so many people who are in the idea stage of their startup. I&#8217;m not the first one to tell you that Nashville is a booming startup city and we sure are <a href="http://money.cnn.com/gallery/smallbusiness/2012/11/27/startup-cities/3.html">getting some ideas with traction</a>.</p>
<p>One of the conversations I&#8217;m having regularly is with idea stage startups. They talk about big applications with multiple features, large market segments and a large rollout plan. I love the enthusiasm and passion that each entrepreneur has as well as the wishful thinking. But the advice I always give is to start with an MVP and test it, test it, test it. In the startup world, an MVP refers to a Minimally Viable Product. In our fast-paced society, ideas must make it to market quickly and economically. An MVP stresses the value of early market testing, rather than spending time building up a product when you don’t even know if that product will be accepted by the market.</p>
<p>The advantages of getting a product to the marketplace early will allow you to test how your product translates from an idea into an actual product. Famous last words – “I think this will work”. Simply put, you do not know what you have until you can test it. At times, a product isn’t fully known what it is until it is tested in the marketplace; let potential customers play with your product since they will be the ones using it.</p>
<p>Time, money, and effort can make or break you. Testing your product earlier with fewer borders and more areas for improvement is critical. You discover how your product is used, who is using it, why they are using it, and where you can improve it. This valuable new data and information will be able to help guide the development and future direction for your product. By getting up-to-date, real-time data about how your product fits the needs and wants of the market, you are able to supply a helpful product more quickly and cost efficiently. Aside from saving time and resources, you’ve realized and learned valuable information that allows you to add features and continue to test. Or, it helps you learn how not to do it and pivot to what your customers want. I couldn’t say it any better than Drew Houston, CEO of <a href="http://www.dropbox.com" target="_blank">Dropbox</a>: “Not launching is painful, but not learning is fatal.” Get your product out in its minimal form now so you can learn about your market, gather data, and make adjustments later.</p>
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		<title>Announcing an all-new centresource.com</title>
		<link>http://blog.centresource.com/2013/03/26/announcing-an-all-new-centresource-com/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=announcing-an-all-new-centresource-com</link>
		<comments>http://blog.centresource.com/2013/03/26/announcing-an-all-new-centresource-com/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 14:53:20 +0000</pubDate>
		<dc:creator>Larissa Sylvester</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4593</guid>
		<description><![CDATA[We’ve done it again. We have officially launched our new site! Check it out here: http://centresource.com Welcome to the world of Centresource. We’re a team of consultants, creatives, developers and marketers. We’re all friendly here; come on in. When you first enter, you will find four options: who we are, what we do, who we...]]></description>
				<content:encoded><![CDATA[<p>We’ve done it again. We have officially launched our new site! Check it out here: <a href="http://centresource.com">http://centresource.com</a></p>
<p>Welcome to the world of Centresource. We’re a team of consultants, creatives, developers and marketers. We’re all friendly here; come on in.</p>
<p>When you first enter, you will find four options: who we are, what we do, who we work with, and contact. Where would you like to start?</p>
<p><a href="http://centresource.com/who-we-are">Who we are</a> &#8212; Here you will find a collection of photos (linked from our instagram account) from Centresource over the years. You&#8217;ll see everything from pics of our interactive mixers to pics of a very hairy chested Tom Selleck (or is it?). Along with the photos, you will find facts about us and what our team has accomplished. It’s a nice little spot. Get to know us.</p>
<p><a href="http://centresource.com/what-we-do">What we do</a> &#8212; What do we do? That’s a great question. Here you will find a complete list of all the services Centresource offers. From web and mobile to video and marketing, we explain what we can do for you and your brand. Just keep scrolling :)</p>
<p><a href="http://centresource.com/who-we-work-with">Who we work with</a> &#8212; At Centresource, we have had the pleasure of working with many different customers in a variety of industries. We’ve worked with start-ups, healthcare, non-profits and many others. Here you will find some projects that represent the industries we’ve spent the most time in. Have a look&#8211;we think you’ll like what you see.</p>
<p><a href="http://centresource.com/contact">Contact</a> &#8211; Is your mind blown yet? Are you biting your knuckles, craving for more? OK, perhaps that&#8217;s a wee bit melodramatic,but whether something has sparked your interest or you just want to say “hey”, you’ve come to the right place. Now that you know a little bit about us, it’s our turn to get to know you. Let’s talk.</p>
<p>Well, that completes our tour for today. I hope you enjoyed your time visiting Centresource. Don’t forget to <a href="http://vimeo.com/centresource">check</a> <a href="http://us.linkedin.com/company/centresource">out</a> <a href="http://instagram.com/centresource">our</a> <a href="http://facebook.com/centresource">Social</a> <a href="http://twitter.com/centresource">Networks</a> on your way out! Come back anytime! We love having you here.</p>
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		<title>Nick Holland &#8211; Recently Featured In Two Articles</title>
		<link>http://blog.centresource.com/2013/03/13/nick-holland-recently-featured-in-two-articles/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nick-holland-recently-featured-in-two-articles</link>
		<comments>http://blog.centresource.com/2013/03/13/nick-holland-recently-featured-in-two-articles/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 13:12:03 +0000</pubDate>
		<dc:creator>Larissa Sylvester</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4580</guid>
		<description><![CDATA[Founder of Centresource, Nicholas Holland has recently popped up in a couple different articles making the rounds. A few weeks ago, Nick was featured as a guest blogger in VentureBeat, a news site covering tech trends for forward-thinking executives. His article, “Why Hiring Unicorns Will Kill Your Startup Faster Than ‘B Players’” suggests entrepreneurs not...]]></description>
				<content:encoded><![CDATA[<p>Founder of Centresource, Nicholas Holland has recently popped up in a couple different articles making the rounds.</p>
<p>A few weeks ago, Nick was featured as a guest blogger in VentureBeat, a news site covering tech trends for forward-thinking executives. His article, “<a href="http://venturebeat.com/2013/02/22/why-hiring-unicorns-will-kill-your-startup-faster-than-b-players/" target="_blank">Why Hiring Unicorns Will Kill Your Startup Faster Than ‘B Players’</a>” suggests entrepreneurs not overlook ‘B players’, but rather hire them and mold them into ‘A players’. His post was a rebuttal to “<a href="http://venturebeat.com/2013/02/06/why-hiring-b-players-will-kill-your-startup/" target="_blank">Why Hiring B Employees Will Kill Your Startup</a>”.</p>
<p>&#8220;It’s a mistake and a cliche for entrepreneurs to only seek ‘A players’ and it can end up hurting their business if they do not take some personal responsibility when things don’t work out.&#8221; He recommends that entrepreneurs, “always seek the best employees you can get, but be mindful that you have limitations to balance as well.”</p>
<p>Following this article, Nick also participated in Southern Alpha’s Spark Nashville event,where he shared his dumbest decisions as an entrepreneur.</p>
<p>Here, Nick centers his story around his days at Centresource. He talks about the time he wanted to do something creative, while making money, so he had his developers re-do any Nashville website they wanted. What he hoped would rake in some money,ended up backﬁring. Read about it at <a href="http://nibletz.com/2013/02/22/nashville-entrepreneurs-share-dumbest-decisions/" target="_blank">http://nibletz.com/2013/02/22/nashville-entrepreneurs-share-dumbest-decisions/</a></p>
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		<title>TL;DR</title>
		<link>http://blog.centresource.com/2013/03/08/tldr/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tldr</link>
		<comments>http://blog.centresource.com/2013/03/08/tldr/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 10:47:43 +0000</pubDate>
		<dc:creator>Jon Arnold</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/?p=4578</guid>
		<description><![CDATA[Ah, TL;DR. The go-to answer from any web developer who receives an email or blog post that makes their eyes glaze over. TL;DR (too long; didn’t read) is a battle cry for brevity, a filter for signal from the noise. The typical response to such a claim is a simple rewrite: find me the meat...]]></description>
				<content:encoded><![CDATA[<p>Ah, TL;DR. The go-to answer from any web developer who receives an email or blog post that makes their eyes glaze over. TL;DR (too long; didn’t read) is a battle cry for brevity, a filter for signal from the noise. The typical response to such a claim is a simple rewrite: find me the meat of the matter and email me <em>that</em>. Developers (and all of us, really) don’t need a five paragraph theme clogging their inbox.</p>
<p>There exist some amazing tools to reach for when these uber-long emails come our way, and they’re actually built right into the Mac OS. Friends, we’re going to talk a little bit about <a href="http://www.macworld.com/article/1163996/how_to_use_services_in_mac_os_x.html" target="_blank">OS X Services</a>. These services are built-in and third party tools that allow you to automate tasks, make boring things more efficient, and generally plow through tasks on your computer. We’re going to look at two that drastically improve your intake of long pieces of content: Summarize and Add to iTunes.</p>
<p>To get started, you’ll want to enable all these geeky services from System Preferences &gt;&gt; Keyboard, as such:</p>
<p style="text-align: center;"><a href="http://blog.centresource.com/content/uploads/2013/02/Screen-Shot-2013-02-04-at-3.51.37-PM2.png"><img class="aligncenter  wp-image-4527" title="Services panel" alt="Services panel" src="http://blog.centresource.com/content/uploads/2013/02/Screen-Shot-2013-02-04-at-3.51.37-PM2-300x273.png" /></a></p>
<p><strong>Summarize</strong></p>
<p>This is my favorite oddity of Mac OS X. Nestled away in the Services menu exists the ability to boil down a long piece of text into the most important paragraphs and sentences. A guy at Apple wrote an algorithm that analyzes frequently used phrases, similar words and emphasis points in an article to establish patterns. You can use Summarize to narrow the list down to the most important patterns and get the gist of an article without. actually. reading. it. Check it out:</p>
<p>Select some text (in this case, I found an extremely long Wikipedia entry about <a href="http://en.wikipedia.org/wiki/Wyandanch,_New_York" target="_blank">Wyandanch, New York</a>), and access the Services menu in the menu bar:</p>
<p style="text-align: center;"><a href="http://blog.centresource.com/content/uploads/2013/02/Summarize-Menu.png"><img class="aligncenter  wp-image-4530" title="Summarize Menu" alt="Summarize Menu" src="http://blog.centresource.com/content/uploads/2013/02/Summarize-Menu-300x227.png" /></a></p>
<p>Now, a magic dialog box appears:</p>
<p style="text-align: center;"><a href="http://blog.centresource.com/content/uploads/2013/02/Summarize.png"><img class="aligncenter  wp-image-4531" title="Summarize panel" alt="Summarize panel" src="http://blog.centresource.com/content/uploads/2013/02/Summarize-300x265.png" /></a></p>
<p>From here, you can use the Summarize UI to select how many sentences or paragraphs you’d like to see. In most cases, this is <em>shockingly</em> accurate. Here, you can see a few key sentences about Wyandanch and glean that this is an article about a storied and historic town. Pretty neat, right?</p>
<p><strong>Send to iTunes</strong></p>
<p>For my next trick, I’m going to take that same lengthly article and convert it into a spoken word track. No, I’m not calling <a href="http://www.youtube.com/watch?v=lul-Y8vSr0I" target="_blank">William Shatner</a>, I’m using Services. Similar to Summarize, you’ll want to select some text and find the Services menu:</p>
<p style="text-align: center;"><a href="http://blog.centresource.com/content/uploads/2013/02/Add-to-iTunes-Menu.png"><img class="aligncenter  wp-image-4532" title="Add to iTunes Menu" alt="Add to iTunes Menu" src="http://blog.centresource.com/content/uploads/2013/02/Add-to-iTunes-Menu-300x229.png" /></a></p>
<p>Save the file, and select your favorite robot voice (I like the standard Alex, myself).</p>
<p style="text-align: center;"><a href="http://blog.centresource.com/content/uploads/2013/02/Add-to-iTunes.png"><img class="aligncenter  wp-image-4533" title="Add to iTunes dialog" alt="Add to iTunes dialog" src="http://blog.centresource.com/content/uploads/2013/02/Add-to-iTunes-300x200.png" /></a></p>
<p>The file will export, and you’ll have an AIFF file waiting for you. You can listen right away or even pop this onto your iPod and listen on your evening commute (if that’s your thing):</p>
<p style="text-align: center;"><a href="http://blog.centresource.com/content/uploads/2013/02/Screen-Shot-2013-02-04-at-3.13.08-PM.png"><img class="aligncenter  wp-image-4534" title="Playing Spoken Word" alt="Playing Spoken Word" src="http://blog.centresource.com/content/uploads/2013/02/Screen-Shot-2013-02-04-at-3.13.08-PM-300x198.png" /></a></p>
<p>With these tools, and some healthy <a href="http://blog.centresource.com/tag/email/" target="_blank">email etiquette</a>, you’ll spend less time reading and more time acting. That’s the whole point, right?</p>
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