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INTERACTIVE AGENCY
Interactive Strategy
SEO
Writing Content? Think Brief.
Content is king, right?It takes great content to both 1) optimize your website for high organic rankings on search engines, and 2) communicate the concept and benefit of your business to your web traffic.
Great content is keyword-focused, frequent, and direct. It’s also brief – probably even more brief than you’d want to assume.
This study on web usability highlights some startling facts for those long-winded writers among us (myself included):
- Users tend to spend a baseline of about 25 seconds on your page if they’re actually reading content. In that 25 seconds, they’re reading about 104 words.
