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Posts in the category Interactive Strategy...

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Snuggling Your Customers

Here’s a story that serves as proof that Interactive Strategy makes it easy (and valuable) to build closeness with your customers:Last week, we started using Adobe’s Acrobat.com Buzzwords service for document sharing. (Check it out if you haven’t yet – very cool, very useful free online tool that made collaboration on a new project very…

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Ready for Interactive? Take a Tour 2.0

I’ve seen this a few too many times now – a business starts talking about interactive strategy. They become convinced that they need to do more with the web to leverage the power of their brand and find new customers. (Yes!) They start to understand that people are starting to spend more of their free…

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Web 3.0: Curing the Information Avalanche

I’m not complaining, but sometimes I feel like Google Reader is running my life.Google Reader is a taskmaster. Sure, she aggregates loads of great information for me, but she can be a little demanding. If I’m away from her for a few hours, I return to find a list of new blog posts and news…

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Homework for an Interactive Strategist…

Since we’ve been doing more strategy, it has become more and more necessary to formalize our ‘ramp up’ process for new strategists. Our strategist typically herald from the marketing side of the world & combine their knowledge with practical elements of technology. This dual-combo makes for a powerful strategist.However, there is a BIG difference in…