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Posts in the category Interactive Strategy...

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5 Things That Will Keep Me Using Google+

Hang Out – As a new Nashville resident and a Cincinnati native, I make every effort to connect with my family back home.  Recently my family had a hang out session, connecting us across 3 states.  Seeing my parents and two brothers all on one video chat was pretty amazing.  The camera switching feature (it…

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Payton Rae

We have some exciting news about one of our recent projects! Over the past few months we’ve been working on 15-year-old music sensation Payton Rae’s website as well as the strategy leading up to the release of her first EP. Well, (drumroll please) the record went on sale last week and hit #4 on iTunes…

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When Robots Take Over My Job

I always knew one day robots would take over my job. And no offense to CS Maxximus, of course, but I’ve always wanted to believe that the creative arts have a long life ahead of them because they’re just that: creative (read: non-robotic.) But, alas, the beginning of the end may be here for me….

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ROWE II {Defining the R}

In order for an Operations department to move willingly into a ROWE environment, the R must be clearly understood. This gets even trickier at an agency where everyone does something slightly different. Should a designer be measured in the same way as a developer? What about a strategist tasked with understanding the business needs of our…

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{Newly Launched} Neighbor MD

The infamous line, “Wont you be my neighbor?” certainly came to mind when we were introduced to NeighborMD, a start up company run by former CEO of O’Charley’s. With the unique vision of taking a walk-in urgent care facility and igniting it with a comfortable, “Starbucks-esque” environment, it was clear that creating an innovative web-presence…

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Rockable Gets Creatives Back to ‘Doing’

I don’t know about you, but I spend a lot of my time “doing”. Sometimes I know what I’m “doing”… however most of the time I am learning as I go with broad conceptual understanding, while at the same time pretending to be an expert.  The professional world where most of us live floats primarily…

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Brainstorming: 8 Ways to Make it Rain

If you’re anything like me, you’ve long been taught that a bad idea is just that–bad. And furthermore that there’s no time or place for such things. And, like me, you may have been told by a boss or two that ‘there’s work to be done,’ that ‘we really need to focus and find a…

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The Future of Mobile Advertising

If you follow the mobile industry you may have stumbled across the feature ‘Location Based Services’ or LBS.  LBS uses your geographical position to create services or entertainment via your mobile device.  LBS has been around for a while, however networks and devices have never truly been able to support its full potential. I have…