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Posts in the category Interactive Strategy...

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Social Media Monitoring Tools

These days, virtually every business and organization has a social media account, and sometimes multiple accounts. Social media has taken over the marketing world and it’s a great way to get your brand noticed and keep your target audience updated. Social media works very well to attract attention to your brand, but it is very…

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Freemium Pitfalls

Each year about 30% of Centresource’s overall revenue comes from start-up organizations. They are one of our favorite client segments. Because of this expertise, I have the opportunity to meet with about two – three start-ups each week. Many we meet with have a rough idea of a business concept but are interested in discussing…

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Share a Minnie Moment

About 25 years ago the Minnie Pearl Cancer Foundation was formed helping adults affected by cancer gain easier access to resources for support, information and research in their communities. Now, 25 years later in celebration of Minnie Pearl and the spirit of her generosity, The Minnie Pearl Cancer Foundation wants to hear from you. Those…

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Are you Pinterested?

With interactive marketing being so largely concerned with engagement through web and mobile presences, social media tends to play a major role in conversions.  As of late, social media platform Pinterest, has reared it’s lovely head.  As an avid recipe-finding, fitness-seeking, outfit-shopping junky, this site has proved to feed my addiction.  While the obsession has…

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Pilot Podcast Episode

As a great way to ring in the new year, we are proud to present the pilot episode of the Centresource podcast! Inside you’ll find what you’ve come to expect from us: expertise about interactive and the web, Nick Holland hyping Google & Android, and general geeking out.  Consider this a general introduction to our…

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Why Your Brand Needs a Tumblr Presence

I love Tumblr. It’s the perfect modern blogging platform: built for posts shorter than, well, this one, but for content that’s longer than a 140-character tweet. It’s got amazing social features, too. I follow an astonishing 350 Tumblr blogs personally, which provides me a nice constant feed of content. Tumblr’s great Dashboard provides me the…

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Put The Internet To Work For You

Between emails, status updates, tweets, news articles and more, there is a lot of information coming at you all at once on the Internet. The trouble is actually finding a way to harness all of that information and make it work for you. For a few months now, I have been using an amazing tools…

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Enter to Win a Huge Lawsuit!

Our office recently got into a discussion about contests and giveaways online. You see it all the time – some social media “guru” with some gumption offers up a free iPad on his Twitter account, and gives it away once he reaches a certain number of followers. Odds are, that guru failed to consult with…

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Mobile App? Or Mobile Site?

Mobile optimization is one of the biggest trends on the web. From mobile apps and mobile-optimized sites, to QR code-driven landing pages and adaptive web design, mobile content is quickly becoming king. It makes sense, right? A user’s mobile phone is constantly on their person and always on. If a consumer sees your ad or…

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Dilbert Knows Agile

No planning, no documentation, no problem. That is the Agile development approach right? Well, I might be new to this Agile approach, but I would argue it’s MORE. I am a Project Manager by heart, so NO planning and NO documentation is simply unacceptable. Sorry Dilbert. Seeing how Agile Development is a buzz lately, I…