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Posts in the category Interactive Strategy...

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Are you Pinterested?

With interactive marketing being so largely concerned with engagement through web and mobile presences, social media tends to play a major role in conversions.  As of late, social media platform Pinterest, has reared it’s lovely head.  As an avid recipe-finding, fitness-seeking, outfit-shopping junky, this site has proved to feed my addiction.  While the obsession has…

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Pilot Podcast Episode

As a great way to ring in the new year, we are proud to present the pilot episode of the Centresource podcast! Inside you’ll find what you’ve come to expect from us: expertise about interactive and the web, Nick Holland hyping Google & Android, and general geeking out.  Consider this a general introduction to our…

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Why Your Brand Needs a Tumblr Presence

I love Tumblr. It’s the perfect modern blogging platform: built for posts shorter than, well, this one, but for content that’s longer than a 140-character tweet. It’s got amazing social features, too. I follow an astonishing 350 Tumblr blogs personally, which provides me a nice constant feed of content. Tumblr’s great Dashboard provides me the…

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Put The Internet To Work For You

Between emails, status updates, tweets, news articles and more, there is a lot of information coming at you all at once on the Internet. The trouble is actually finding a way to harness all of that information and make it work for you. For a few months now, I have been using an amazing tools…

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Enter to Win a Huge Lawsuit!

Our office recently got into a discussion about contests and giveaways online. You see it all the time – some social media “guru” with some gumption offers up a free iPad on his Twitter account, and gives it away once he reaches a certain number of followers. Odds are, that guru failed to consult with…

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Mobile App? Or Mobile Site?

Mobile optimization is one of the biggest trends on the web. From mobile apps and mobile-optimized sites, to QR code-driven landing pages and adaptive web design, mobile content is quickly becoming king. It makes sense, right? A user’s mobile phone is constantly on their person and always on. If a consumer sees your ad or…

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Dilbert Knows Agile

No planning, no documentation, no problem. That is the Agile development approach right? Well, I might be new to this Agile approach, but I would argue it’s MORE. I am a Project Manager by heart, so NO planning and NO documentation is simply unacceptable. Sorry Dilbert. Seeing how Agile Development is a buzz lately, I…

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Screencasting Overview

We have a series of internal meetings called “Lunch & Learns” where a CentreSource staff member will spend the lunch hour sharing some tip, tool or best practices about a topic in which they are knowledgeable to the rest of the team. Yesterday, I covered the topic of screencasting and gave a basic overview as…

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Stats: Marketing Budgets

Surprising Stats: According to Nielsen, retailers still spend an estimated 60–70 percent of their marketing budget on printed ad circulars. Despite a drop in response rates from 28 percent in 2005 down to 20 percent in 2010, printed circulars are still taking 60-70 percent of marketing budgets.  Pretty staggering when you stop and think about…