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Posts in the category Interactive Strategy...

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Content Strategy: Let’s Ask the Question Why?

In my last post I spoke about the importance in viewing your website as a garden instead of a building with the benefit of saving valuable time and creating a thriving website full of useful and relevant content. The garden analogy can be absolutely pivotal in how we develop our website persona.  However, ultimately if…

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Five Places to Syndicate Your Content

Social Networks Facebook: When syndicating your content on Facebook, your primary goal is interaction with an end result of pushing qualified traffic back to you. Create relevant conversations on Facebook by posing leading questions related to your content along with a thumbnail and link to the content in question. By doing this, you are engaging an audience with your content in a valuable and meaningful way…

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Gmail Design

As December credit card bills began to arrive, indicating my holiday shopping damage, I realized that I only purchased one gift in a brick and mortar store. There are a lot of reasons for this: convenience, laziness, traffic, online deals, etc… But the biggest influencer for me was email marketing. And as far as I…

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Conversion First, Traffic Second

Every couple weeks a client calls us asking us to help generate more traffic to their website. In many cases they do have a need for additional traffic but the larger goal is to generate more sales leads. In some cases they are making the shift to CS from another firm who claimed to specialize…

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9 Tips to Turn More of Your Site Visitors into Customers

You’ve got the traffic coming to your site, but even with all those site visitors, you’re just not seeing the sales results that you expected.  It sounds like you have a conversion rate problem.  Conversion rate optimization can involve many different methods and tactics, but you need to get started somewhere.  Here’s our top nine…

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What I Learned from Beer School

After a little nudge from our CEO Evan Owens, I’m making my long awaited return to the blog. This time around, I’m going to share my thoughts from Steve Hindy and Tom Potter’s book Beer School. The Interactive Consulting team started a book club at the beginning of the year. As we began reading Beer School,…

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Automating the Important in Fundraising

A recent article published by the “Non-Profit Times” cited that more than half of all chief development officers (CDOs) polled had served less than two years in their most recent position, according to a study by Campbell & Company. More than half. This is a startling number, especially considering that CDOs play such a crucial…