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Posts in the category Interactive Strategy...

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Testing Your Way To a Better Idea (Part Three)

So if you’re still with me, we’ve talked about: Product Ideation User identification User acquisition User verification Conversion testing Surveying …whew! Now, we’ll go into actual prototyping. You finally get to think about your product again! Usability The best kind of study is face-to-face. Asking open ended interview questions allows the user to guide you…

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Testing Your Way To a Better Idea (Part Two)

Last time we talked about the importance of a verified, evolving idea. We talked about how telling a story about your idea would engage users. Then, we talked about how to brainstorm our target users. Now, we need to take those ideas and thoughts and start applying actual data to them. Research Through Ads The…

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Testing Your Way To a Better Idea (Part One)

At the core of Centresource, we care about ideas. Ideas create products and services. They connect us to other people. They lead to changing things. When we talk about products, services, people, change, and ideas… we sometimes think about Steve Jobs. He had an uncanny knack for understanding what people would like (and thus what they’d…

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Content Strategy: Let’s Ask the Question Why?

In my last post I spoke about the importance in viewing your website as a garden instead of a building with the benefit of saving valuable time and creating a thriving website full of useful and relevant content. The garden analogy can be absolutely pivotal in how we develop our website persona.  However, ultimately if…

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Five Places to Syndicate Your Content

Social Networks Facebook: When syndicating your content on Facebook, your primary goal is interaction with an end result of pushing qualified traffic back to you. Create relevant conversations on Facebook by posing leading questions related to your content along with a thumbnail and link to the content in question. By doing this, you are engaging an audience with your content in a valuable and meaningful way…

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Gmail Design

As December credit card bills began to arrive, indicating my holiday shopping damage, I realized that I only purchased one gift in a brick and mortar store. There are a lot of reasons for this: convenience, laziness, traffic, online deals, etc… But the biggest influencer for me was email marketing. And as far as I…