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Posts in the category Interactive Strategy...

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Conversion First, Traffic Second

Every couple weeks a client calls us asking us to help generate more traffic to their website. In many cases they do have a need for additional traffic but the larger goal is to generate more sales leads. In some cases they are making the shift to CS from another firm who claimed to specialize…

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9 Tips to Turn More of Your Site Visitors into Customers

You’ve got the traffic coming to your site, but even with all those site visitors, you’re just not seeing the sales results that you expected.  It sounds like you have a conversion rate problem.  Conversion rate optimization can involve many different methods and tactics, but you need to get started somewhere.  Here’s our top nine…

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What I Learned from Beer School

After a little nudge from our CEO Evan Owens, I’m making my long awaited return to the blog. This time around, I’m going to share my thoughts from Steve Hindy and Tom Potter’s book Beer School. The Interactive Consulting team started a book club at the beginning of the year. As we began reading Beer School,…

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Automating the Important in Fundraising

A recent article published by the “Non-Profit Times” cited that more than half of all chief development officers (CDOs) polled had served less than two years in their most recent position, according to a study by Campbell & Company. More than half. This is a startling number, especially considering that CDOs play such a crucial…

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Natural and Reactive Planning

In David Allen’s Getting Things Done, he breaks down how our brain naturally plans a project or task. It’s a very straightforward process on the surface. Your mind figures out what it wants, then figures out how to get there, then unrolls the plan. Despite it’s simplicity, too often we ignore this instinctual methodology and…

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Are We Still Dancing With The Dinosaur?

I’ve been working with non-profits since 2003. Coincidentally the same year Centresource opened its doors. For years, I have continued to learn the importance of analytics and I continue to teach non-profits the benefit of knowing how to measure things like: Who comes to their site? What do they want? What did they do?, or…

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Social Media Monitoring Tools

These days, virtually every business and organization has a social media account, and sometimes multiple accounts. Social media has taken over the marketing world and it’s a great way to get your brand noticed and keep your target audience updated. Social media works very well to attract attention to your brand, but it is very…

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Freemium Pitfalls

Each year about 30% of Centresource’s overall revenue comes from start-up organizations. They are one of our favorite client segments. Because of this expertise, I have the opportunity to meet with about two – three start-ups each week. Many we meet with have a rough idea of a business concept but are interested in discussing…

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Share a Minnie Moment

About 25 years ago the Minnie Pearl Cancer Foundation was formed helping adults affected by cancer gain easier access to resources for support, information and research in their communities. Now, 25 years later in celebration of Minnie Pearl and the spirit of her generosity, The Minnie Pearl Cancer Foundation wants to hear from you. Those…