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INTERACTIVE AGENCY
Interactive Strategy
Content
Building the Game Day Experience: Coastal Carolina
We are really excited to announce the launch of a new interactive portal for Coastal Carolina University’s Athletic Department to help promote football ticket sales. They shared with us this press release they sent out earlier this week about the site.
You can check out the site at www.CoastalTix.com.
When few support the many…
One of my team mates, Will Acuff, shared one of the best ‘fundraising’ pitches I’ve heard in a long time - and it comes from NPR no less. Its effectiveness isn’t so much about ‘why’ you should give, but more about the shameful nature of selfishness when it comes to the internet. We, as avid internet users, enjoy so much and pay so little. Music, Movies, News, etc - all enjoyed for hours & only paid for on the backs of so few.
Here’s a great part…
“I just want to be frank this week… you don’t have to give. 93% of you hear me ask for donations and you get the podcast week after week and you never give… and if you don’t give this time, I’m not going to pretend, nothing bad will happen. The podcast is going to be here next week, someone else will give. That is the rational, truthful fact of the situation”
Facebook, and your Privacy Settings
As you may know, Facebook has been doing some pretty stupid things recently that can cause your privacy to be shot on Facebook. Fortunately, there are tools out there to help you adjust your privacy settings to be more protective of your information.
I came across this tool tonight: http://www.reclaimprivacy.org/
Basically, drag the bookmarklet to your bookmark bar, log into Facebook, and then click the bookmark. It will run some tests to see where you’re protected, and where you’re potentially exposed. I was surprised even how much I hadn’t protected, despite trying hard to be extra cautious.
“That was Awesome!” Understanding the Key Components of Experience Design
When was the last time you had a really enjoyable experience with a product or service? Do you remember how it made you feel? Do you remember what about it made you feel that way? What about your experience stuck out most in your mind? If you are like me, some of these questions can be fairly difficult to answer, while others may be incredibly obvious. On top of this, the answers may seem clearer in one case than they do in another. Welcome to the world of experience design. This post is primarily taken from the first part of a presentation I made a BarCamp Nashville in 2009, entitled “Whoa! Creating Engaging User Experiences“.
Slide from Whoa! Creating Engaging User Experiences
More than a Facelift: Nashville Centre for Laser and Facial Surgery
We recently launched a new site for Nashville Center for Laser and Facial Surgery. The practice is lead by Dr. Brian S. Biesman, a world-renowned authority on cosmetic, reconstructive, and laser surgery. For the site, the goal was not only to tell about Dr. Biesman’s practice, but to serve as a repository for helpful resources on a wide range of industry topics, including his own “Face Facts” resources. It was a lot of content — nearly 150 articles on research, services and treatments — and our goal was to make it user-friendly and easy to navigate. Think Wikipedia.
ShopItToMe: Strategies for Reducing Your Unsubscribes
It’s happened to most all of us. We see some site that has great deals on products or services, and we sign up for an email list. But then, after receiving an email a month/week/day/hour, it gets to be too much noise and we hit that all-too-familiar “unsubscribe” link in the footer of the email.
Dive In! New Ocean Futures Society site launches
We just wrapped up work on a site that we did for Ocean Futures Society, a non-profit marine conservation and education organization. The group’s chairman and spokesman is Jean-Michel Cousteau, son of the legendary ocean explorer Jacques Cousteau. OFS serves as a “Voice for the Ocean” by communicating in all media the critical bond between people and the sea and the importance of wise environmental policy.
CentreSource, Blood:Water Mission team up to launch video on World AIDS Day
Today marks World AIDS Day, a movement that seeks to raise awareness of the devastating effects of HIV/AIDS. Of the 30 million people worldwide that live with the disease, more than 70 percent live in Africa. Nashville-based Blood:Water Mission is a grassroots organization that empowers communities to work together against the HIV/AIDS and water crises.
CentreSource had the honor of producing a video for BWM to show how they are an organization that is about action, not hand-outs. They are about empowering communities to fight against these dangerous threats, not about the status quo in failed programs. The video guides the viewer through the harrowing statistics, but then changes the mindset of despair to promoting one of hope and empowerment.
Spy On Your Site Visitors With ClickTale
Over the course of the past few months, our designers and strategists have been hard at work brainstorming and creating a new centresource.com. We’re nearing the completion of this site and can’t wait to share it with you! One thing that we found to be helpful when strategizing the format and features for the new web site were observations that we made while using a tool called ClickTale.
FIREWORKS Sold Here!!!
I live in the wonderful town of Pleasant View, Tennessee. It’s located about a 30 minute drive northwest of Nashville. Yesterday, as I passed exit 31 on I-24, I saw a sign in bold red letters proclaiming… “FIREWORKS Sold Here!” Nothing too fancy or flashy, just red paint on a white sign.
I began to recall fond memories from my childhood… memories of the all-too-seldom family vacation fireworks stop. At every exit with fireworks I would beg my parents to pull over and let me partake of explosive goodness. I’m not sure if it was the idea of blowing something up, or the large red arrow that caught my attention, but regardless…I wanted them…NOW.
