Posts in the category Interactive Strategy...


Why construction companies need digital marketing strategies

The Nashville Business Journal recently announced the “25 Fastest Growing Private Companies” for 2014. In light of the rapid growth Nashville is experiencing, I wasn’t surprised to see that 7 of the 25 companies were in the construction industry. Business is visibly booming throughout Nashville, including the area surrounding the Centresource office in Germantown. Over…


What Is A User Story? (User Stories 101: Part 1)

Want to learn to write good user stories so that you can make better products? You’ve come to the right place. This is Part 1 of 5 in our “User Stories 101” series that will help you create and apply user stories. User stories are an important, yet oft-overlooked piece of effective software and product development….


7 Tools Google Provides to Boost Your Online Marketing

Last week, we hosted a Google Partners Connect simulcast event at the Centresource Lab. One of the speakers at the event, Fred Vallaeys, Google AdWords Evangelist, outlined a handful of tools that Google provides (most are free!) that can boost your online marketing efforts. Some of these, you’re probably already aware of, and some you…


Testing Your Way To a Better Idea (Part Three)

So if you’re still with me, we’ve talked about: Product Ideation User identification User acquisition User verification Conversion testing Surveying …whew! Now, we’ll go into actual prototyping. You finally get to think about your product again! Usability The best kind of study is face-to-face. Asking open ended interview questions allows the user to guide you…


Testing Your Way To a Better Idea (Part Two)

Last time we talked about the importance of a verified, evolving idea. We talked about how telling a story about your idea would engage users. Then, we talked about how to brainstorm our target users. Now, we need to take those ideas and thoughts and start applying actual data to them. Research Through Ads The…


Testing Your Way To a Better Idea (Part One)

At the core of Centresource, we care about ideas. Ideas create products and services. They connect us to other people. They lead to changing things. When we talk about products, services, people, change, and ideas… we sometimes think about Steve Jobs. He had an uncanny knack for understanding what people would like (and thus what they’d…