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Posts in the category Interactive Strategy...

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The Lean UX Canvas

We work with a lot of companies in varying states of maturity. Some prospective clients come in with workflows, user identities and fully vetted business models — they just need an objective, expert hand to finalize strategy and design. Some folks come in with nothing more than a fantastic idea and a basic blueprint of…

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Is the Inside Sales Position Becoming Obsolete?

As the world of marketing automation continues to grow, I have often wondered how this impacts the role of the inside sales person. In the not-so-distant past, in corporate headquarters all across America, you would find inside sales representatives sitting in cubicles going through names on a call sheet trying to sell, upsell and cross-sell….

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Test yourself before you… test yourself?

How many times have you launched a marketing initiative and then you move onto the next thing without looking back? Hours of hard work are forgotten, you check the done box and keep on trucking. This happens too often in the marketing world. The reality of it is all is that your work really has…

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Boost Your SEO Rank With SSL

When it comes to SEO, you can’t buy your way to the top. But, you can at least buy yourself a boost. Last week, Google announced that it is giving higher priority in search results to websites that use 2048-bit SSL-encrypted connections. For the uninitiated, put in simplest terms, SSL encryption is the “s” in…

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Why construction companies need digital marketing strategies

The Nashville Business Journal recently announced the “25 Fastest Growing Private Companies” for 2014. In light of the rapid growth Nashville is experiencing, I wasn’t surprised to see that 7 of the 25 companies were in the construction industry. Business is visibly booming throughout Nashville, including the area surrounding the Centresource office in Germantown. Over…

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What Is A User Story? (User Stories 101: Part 1)

Want to learn to write good user stories so that you can make better products? You’ve come to the right place. This is Part 1 of 5 in our “User Stories 101” series that will help you create and apply user stories. User stories are an important, yet oft-overlooked piece of effective software and product development….

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7 Tools Google Provides to Boost Your Online Marketing

Last week, we hosted a Google Partners Connect simulcast event at the Centresource Lab. One of the speakers at the event, Fred Vallaeys, Google AdWords Evangelist, outlined a handful of tools that Google provides (most are free!) that can boost your online marketing efforts. Some of these, you’re probably already aware of, and some you…

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Testing Your Way To a Better Idea (Part Three)

So if you’re still with me, we’ve talked about: Product Ideation User identification User acquisition User verification Conversion testing Surveying …whew! Now, we’ll go into actual prototyping. You finally get to think about your product again! Usability The best kind of study is face-to-face. Asking open ended interview questions allows the user to guide you…