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We recently had the pleasure of working with HookUP Media to help produce the Web site for “March for California’s Future,” an online companion to an event going on right now in the Golden State. Organizers say that the 250 mile march, sponsored by the California Federation of Teachers and its diverse allies from labor, the faith community, and other civic supporters, is designed to draw attention to the underlying causes of the state’s woes as well as gather signatures for a majority budget initiative.

We recently launched the Web site for Office Furniture & Related Services (OFRS). As a merchant of new, used and refurbished office furnishings, we built the site so that it would allow visitors to drill down to exactly the product that fits their needs. For OFRS, the site serves as a 24-hour, 7-days a week salesperson. As part of our line of Management services, we will also be working with OFRS to create a powerful SEM campaign to drive highly-targeted leads to their Web site.

Never talk smack about Twitter at @centresource. Ever.


When I first joined @centresource, I made the mistake of referring to Twitter as “the annoying gnat of the Internet world.” Within three hours, my comments sparked a company-wide “dialogue” — first across three tables at a local Nashville restaurant, next spreading to an email debate with the strategy department, and finally culminating with an in-depth discussion on the merits of Twitter with our CEO. Great first week of work.

Devastation. Tragedy. Hopeless. Those were the words used to describe the recent earthquakes that struck the island of Haiti on January 12 near Port-au-Prince. To a nation that that was already struggling with poverty and trying to meet the basic needs of its people, the earthquake magnified the crisis for the world to see. Like many companies in Nashville, CentreSource matched its employees’ donations to give $500 to the UNICEF organization to help with relief efforts.

When we were approached by Bounty Bev to design their logo and initial web presence, I was beyond excited. Distributor of Fort Collins Brewery and Caldera Brewing Company, Bounty Bev is small, willing to take chances, passionate about what they do, and ready to receive creative and branding direction. My favorite type of client to work with.

Having just wrapped up the logo design, I thought it would be fun to share with you an overview of the process.

When was the last time you had a really enjoyable experience with a product or service? Do you remember how it made you feel? Do you remember what about it made you feel that way? What about your experience stuck out most in your mind? If you are like me, some of these questions can be fairly difficult to answer, while others may be incredibly obvious. On top of this, the answers may seem clearer in one case than they do in another. Welcome to the world of experience design. This post is primarily taken from the first part of a presentation I made a BarCamp Nashville in 2009, entitled “Whoa! Creating Engaging User Experiences“.

Slide from Whoa! Creating Engaging User Experiences

We recently launched a new site for Nashville Center for Laser and Facial Surgery. The practice is lead by Dr. Brian S. Biesman, a world-renowned authority on cosmetic, reconstructive, and laser surgery. For the site, the goal was not only to tell about Dr. Biesman’s practice, but to serve as a repository for helpful resources on a wide range of industry topics, including his own “Face Facts” resources. It was a lot of content — nearly 150 articles on research, services and treatments — and our goal was to make it user-friendly and easy to navigate. Think Wikipedia.

It’s happened to most all of us. We see some site that has great deals on products or services, and we sign up for an email list. But then, after receiving an email a month/week/day/hour, it gets to be too much noise and we hit that all-too-familiar “unsubscribe” link in the footer of the email.

When a leader in global supply chain solutions contacted us about overhauling their Web site, our top priority was to make sure that we delivered on their expectations. That is why we are proud to announce the launch of the new OHL.com, OHL Excellence and the OHL Media Center.

Ozburn-Hessey Logistics (OHL) specializes in third party logistics (3PL) services, meaning that they partner with other businesses to meet their supply chain demands on a rapidly scalable platform. Our goal for the site was to communicate nearly 60 years of experience in a way that appeals to logistics decision makers. One of the ways that we achieved this is by producing a video that you can view right on their home page. The video features two people representing very different businesses, but one shared need — a partner for their global distribution network.

We just wrapped up work on a site that we did for Ocean Futures Society, a non-profit marine conservation and education organization. The group’s chairman and spokesman is Jean-Michel Cousteau, son of the legendary ocean explorer Jacques Cousteau. OFS serves as a “Voice for the Ocean” by communicating in all media the critical bond between people and the sea and the importance of wise environmental policy.