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INTERACTIVE AGENCY
No it’s not personal but at least its not spam
You know what I am talking about - all those email lists you have signed up for but you never read them. You even have a separate email account just for that. You had to get those offers for that weekend trip to Las Vegas you will never have enough time to go to or for some reason you wanted to get alerts when a friend posts a survey on your Facebook page as it happens.
Click-to-Donate
Pay per click, cost per impression, return of investment(ROI), and conversion rates are some typical buzzwords you will hear while devising an online advertising strategy. Add Click-to-Donate to that list. This is not new but a reemerging trend from the late 1990s. Click-to-donate provide users the ability to give back to the cause of their choice.
Advertiser’s can reap the benefits from creating positively associated relationships. These relationships create and appease the social awareness that prospective consumer may be looking for. The hard part is what goes on in the boardroom where these advertising/marketing decisions are made. “How much are we spending and What is our ROI?” These questions arise from the lack of concrete returns.
Kuler than ever
One of the most difficult things for me is color coordination. Picking the right color combinations for the right task or job at hand is not all just having a good eye. You can mathematically get the right color sets. If you are not a designer this can be daunting and can make your application or website be a complete flop. I know a few online sites such as http://www.colormatch.dk and http://colorblender.com can help you make the right choices. I wanted to throw a spotlight on Adobe Kuler. It has a variety of delivery methods to the user. An Adobe Air application, a Mac OS X widget and http://kuler.adobe.com are all available. The website provides an image upload where color combinations whether it be analogous to complimentary colors. Upon arriving at the right color theme set it will give you a full complement of HSV, RGB, CMYK, LAB, and HEX information. The widget and Adobe Air application are both great for viewing and downloading user created themes.