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Posts from Robert Hall...

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Marketing Automation Trends

  Earlier this year, Evan Owens wrote an excellent post that set out specifically to help marketers select the best automation tool as a B2B company. Marketing Automation software isn’t a new concept but it is rapidly coming to the doorstep of many small to mid-sized B2B organizations. When we ran across some research on the…

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SEA Summit 14: The Thing No One Is Talking About

There have been countless keynote sessions and workshops that have piqued my interest at the Annual SEA Summit but one in particular that I would like to share is from a personal interview I had with Eric Weinheimer after the “State Of The Art on Employment Social Enterprises” session. During the session Eric had mentioned,…

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SEA Summit 14: The Solution Revolution

With 405 registered attendees and 37 represented social enterprises, the Nashville Social Enterprise Alliance Summit 14 is off to a tremendous start. This year’s theme, “Connecting For Purpose,” aims to create person-to-person engagement and interaction at every step. With tools like Pathable, attendees can stay up to date on the speaker directory, event schedule, and…

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Content Strategy: Let’s Ask the Question Why?

In my last post I spoke about the importance in viewing your website as a garden instead of a building with the benefit of saving valuable time and creating a thriving website full of useful and relevant content. The garden analogy can be absolutely pivotal in how we develop our website persona.  However, ultimately if…

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Five Places to Syndicate Your Content

Social Networks Facebook: When syndicating your content on Facebook, your primary goal is interaction with an end result of pushing qualified traffic back to you. Create relevant conversations on Facebook by posing leading questions related to your content along with a thumbnail and link to the content in question. By doing this, you are engaging an audience with your content in a valuable and meaningful way…

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Five Questions to Ask Before Deleting Content

Content is everywhere and deciding what to keep and what to delete can be difficult. How do you know what is worth keeping and what should be removed? Here’s five questions you should ask before hitting the delete button… 1. Does the Content Help Solve a Problem? In addition to publishing original content, it’s also…

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Four Tips to Giving Great End-Of-Year Client Gifts

Providing an end-of-year client gift to a few customers that stood out and showing them we value their commitment to excellence and energy is important. This gives our client relationships a boost and is an excellent personal touch and a great final “Thank You” for the year. Saying thank you can be incorporated at any…