centre{source}
INTERACTIVE AGENCY
Couple Sues Google Over “Street View”
According to the Smoking Gun website, “A Pittsburgh couple is suing Google for invasion of privacy, claiming that the web giant’s popular “Street View” mapping feature has made a photo of their home available to online searchers. Aaron and Christine Boring accuse Google of an “intentional and/or grossly reckless invasion” of their seclusion and privacy since they live on a street that is “clearly marked with a ‘Private Road’ sign,” according to a lawsuit the couple filed this week in Allegheny County’s Court of Common Pleas.”By the way, you can Google their street address: 1567 Oakridge Lane, Pittsburgh! Here’s the link to the Smoking Gun story
Visual Thinking: The Back of the Napkin
I ran across this new book from my friends over at 800ceoread.com: The Back of the Napkin. Being a visual learner*, I was inspired to see examples of great stories contained within. This book is ideal for those involved with strategy and project planning as people are wired with an innate ability to “look, see, imagine, and show.”
The New ROI: Return On Influence
Chris Brogan, co-founder of PodCamp and Julien Smith, a podcaster in Canada write an interesting manifesto about a new kind of economics on the web: Trust.At the core of trust is building relationships. We encounter all types of relationships: fake, manipulative, or worse, toxic. These type of relationships are not profitable to maintain - certainly financially, and most importantly, worthy of our attention. The authors maintain that we are starved for time. “…attention is scare - more valuable than cash and rarer than gold… When you get some, embrace it and find out how to get more.”
Cubicle Makeover
While inhaling paint fumes from our next door tenants, I was intrigued about this article from Lifehacker: The Coolest Cubicle Contest. View the entries and enter; the winner will take home a $500 Amazon Gift Card.
50 Questions to Evaluate the Quality of Your Website
Carsten Cumbrowski posted a article, “50 Questions to Evaluate the Quality of Your Website” that is useful for website owners, designers, bloggers and search engine marketers to consider.
Here is a long and pretty detailed list of questions that a website owner should asked himself about his own website. If the answer to every question that follows below was answered with yes, you can be very pleased with yourself and consider yourself the top of the crop, because most websites have flaws for a number of different reasons, mostly related to the limitation of resources and sacrifices that must be made as a direct result of the shortage.
Everybody’s Talking About Me
At the Reputation Monitoring & Management Through Search track at the SMX West Conference, author Andy Beal led a session on keeping your web credibility intact.Even though we’ve been taught the childhood rhyme, “Sticks and stones may break my bones, words will never hurt me,” keep in mind this was written prior to the Internet! Andy talked about how the explosion of social media – blogs, social networking sites, and video sharing sites – has given the power to consumers to enhance or destroy a reputation. It’s important to pay attention to your online reputation as 52% of individuals put their trust in what others say about your brand. Other statistics: 83% of companies will face a reputation crisis that can impact their share value by 20-30% and 87% of consumers look at the reputation of your CEO, when judging your company’s reputation.
Search Marketing Expo Notes
I’m back from Santa Clara, California, ready to put into practice all of the ideas I took away from the Search Marketing Expo.It’s always a challenge to fly anywhere via Chicago’s O’Hara Airport with multiple delays, cancelled flights and lost luggage, but at the end of the day, it was worth spending the time to gain wisdom from experts and make new friends in the business of search marketing.
During the three days of the conference, I attended sessions on blended search, using video for high impact for local businesses, understanding consumers using persona models, managing an online reputation, social media, and multiple strategies for search engine optimization.
Create an Album Cover
Since centre{source} is a interactive strategy firm based in Nashville, Tennessee or affectionately known as “Music City, USA”, it’s only appropriate that we share this fun exercise with our blog / designer audience.Every guitar picker in Nashville will eventually need a CD Album Cover. Here’s a fun 10-Minute Graphic Design Challenge:
Create an Album Cover
1. http://en.wikipedia.org/wiki/Special:Random The first article title on the page is the name of your band.
2. http://www.quotationspage.com/random.php3 The last four words of the very last quote is the title of your album.
3. http://www.flickr.com/explore/interesting/7days/ The third picture, no matter what it is, will be your album cover.
interactive plaid
No matter how hard we try, plaid will NEVER work as part of a corporate branding strategy.
“em are the best tools I ever did see for op-mazaytin’ a website I ever did see, ahtayuWUT!” sez Kerry to Hannah.
Voting from a Marketing Perspective
I have never considered voting as marketing. After reading Seth Godin’s Lessons on Voting, we do vote with our wallet, our time, our commitment to the messages that compel us to act.- Voting is free. - Some people really like to vote. It builds a connection for them. - A big part of voting are the senior citizens who sit at the desk when you walk in to vote. Surely we could figure out how to vote without so many paid poll workers, but it makes it better. - Other people have a real problem with voting, probably involving the act of taking responsibility.