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	<title>CentreSource Interactive Agency Blog &#187; Jackson</title>
	<atom:link href="http://blog.centresource.com/author/jackson/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.centresource.com</link>
	<description>Web Development &#124; Nashville, TN</description>
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		<title>Disappointed in Zend</title>
		<link>http://blog.centresource.com/2006/03/01/disappointed-in-zend/</link>
		<comments>http://blog.centresource.com/2006/03/01/disappointed-in-zend/#comments</comments>
		<pubDate>Wed, 01 Mar 2006 14:43:17 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[PHP]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/03/01/disappointed-in-zend/</guid>
		<description><![CDATA[When Andi Gutmans was interviewed by Marcus Whitney on the phpArchitect Pro::PHP Podcast, he stated that there would be some...]]></description>
			<content:encoded><![CDATA[<p>When <a  href="http://podcast.phparch.com/main/index.php/episodes:20060127">Andi Gutmans was interviewed by Marcus Whitney on the phpArchitect Pro::PHP Podcast</a>, he stated that there would be some sort of preview release for the <a  href="http://zend.com/collaboration">Zend Framework</a> sometime in February.  It is now March and there was no release that I can find.  This is a big disappointment for me.</p>
<p>PHP5 is an excellent language for developing web application, but it is in desperate need of some sort of standard or guidelines for &#8216;enterprise&#8217; application.  The Zend Framework is anticipated to fill this void.  In some ways this anticipation worsens the situation.  Developers are left worried that starting a big new project without the Zend Framework could be a bad idea, especially since the Zend Framework is hoped to be right around the corner.</p>
<p>This dilemma of whether or not to wait is a familiar one for the PHP community; the same thing happened with the release of PHP5.  There were PHP5 books for sale in bookstores prior to PHP5 actually being released.  I remember one of these books even included documentation for namespaces in PHP5.  This was only possible because PHP5 was released a year late.</p>
<p>I imagine I am not the only one who is dismayed by this broken promise from Zend.  Hopefully they will release a statement not only letting the community know when we can expect the preview release, but also how and why the deadline was missed and what steps are being taken to prevent it from happening again.</p>
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		<item>
		<title>Simple eCommerce with Google</title>
		<link>http://blog.centresource.com/2006/02/28/simple-ecommerce-with-google/</link>
		<comments>http://blog.centresource.com/2006/02/28/simple-ecommerce-with-google/#comments</comments>
		<pubDate>Wed, 01 Mar 2006 04:25:43 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[Company News]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/02/28/simple-ecommerce-with-google/</guid>
		<description><![CDATA[It looks like Google is going to enter the eCommerce market.  My basic understanding is that Google will be allowing...]]></description>
			<content:encoded><![CDATA[<p>It looks like <a  href="http://www.techcrunch.com/2006/02/27/exclusive-look-at-google-payments/">Google is going to enter the eCommerce market</a>.  My basic understanding is that Google will be allowing people to upload product information to Google Base and then when Google Payments is released they will be able to set a price for those items and accept payment.</p>
<p>There is no indication of how fulfillment will be handled, but it does sound like there will not be a transaction fee.  I would imagine there is also not a need for a merchant bank account.</p>
<p>While this won&#8217;t work for clients with larger eCommerce aspirations, it should be a decent option for entry level shopping cart services.  Especially is there is a web service to interact with the store contents.</p>
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		<title>Zend Framework Preview</title>
		<link>http://blog.centresource.com/2006/02/21/zend-framework-preview/</link>
		<comments>http://blog.centresource.com/2006/02/21/zend-framework-preview/#comments</comments>
		<pubDate>Tue, 21 Feb 2006 15:28:05 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[PHP]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/02/21/zend-framework-preview/</guid>
		<description><![CDATA[Zend should be releasing a preview of the Zend Framework sometime in the next 7 days.  At least that is...]]></description>
			<content:encoded><![CDATA[<p>Zend should be releasing a preview of the <a  href="http://zend.com/collaboration">Zend Framework</a> sometime in the next 7 days.  At least that is what Andi said in his <a  href="http://podcast.phparch.com/main/index.php/episodes:20060127">talk with Marcus</a>.</p>
<p>I am anxiously waiting ;)</p>
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		<title>Getting Zend Certified</title>
		<link>http://blog.centresource.com/2006/02/10/getting-zend-certified/</link>
		<comments>http://blog.centresource.com/2006/02/10/getting-zend-certified/#comments</comments>
		<pubDate>Fri, 10 Feb 2006 14:27:32 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[PHP]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/02/10/getting-zend-certified/</guid>
		<description><![CDATA[We have started a new initiative at CentreSource.  We are getting all of our PHP developers Zend Certified.  We have...]]></description>
			<content:encoded><![CDATA[<p>We have started a new initiative at <a  href="http://www.centresource.com">CentreSource</a>.  We are getting all of our PHP developers Zend Certified.  We have a really talented bunch of developers, but we feel the Zend Certification will serve as an outside validation of our talents and capabilities.</p>
<p>Over the next few weeks I will be posting updates and thoughts about the process.  We are all working through the Zend PHP Certification Study Guide.  We are having weekly lunches to discuss the material that we are preparing for each week.  We are planning for the entire process to take about one month.</p>
<p>I don&#8217;t know another custom development shop that has Zend certified all of their developers, though I wouldn&#8217;t be surprised if such shops exist.</p>
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		<title>Watch Your Files Today</title>
		<link>http://blog.centresource.com/2006/02/02/watch-your-files-today/</link>
		<comments>http://blog.centresource.com/2006/02/02/watch-your-files-today/#comments</comments>
		<pubDate>Fri, 03 Feb 2006 02:15:06 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[Security]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/02/02/watch-your-files-today/</guid>
		<description><![CDATA[Starting tomorrow the BlackMal virus will start deleting files from infected computers. Usually when I am in need of security...]]></description>
			<content:encoded><![CDATA[<p>Starting tomorrow the BlackMal virus will start deleting files from infected computers. Usually when I am in need of security related information I check <a  href="http://www.securityfocus.com">Security Focus</a> first.  Here is what they have to say about BlackMal:</p>
<blockquote><p>
The virus is programmed to start deleting eleven different types of files on the third of each month, starting with Friday, February 3. The files will be deleted from a computer&#8217;s local hard drive as well as network-attached storage, a strategy that worried security experts enough to warn about the virus.</p></blockquote>
<p>[snip]</p>
<blockquote><p> &#8220;We have two people who have contacted us and we have double-checked files from their systems,&#8221; F-Secure&#8217;s Hypp&ouml;nen said. &#8220;One (victim&#8217;s machine) had write access to most to his company&#8217;s network and the virus had deleted most of the company&#8217;s data.&#8221;</p></blockquote>
<p>It is a good idea to <a  href="http://www.securityfocus.com/news/11374">read the whole article</a>.  They have also provided a <a  href="http://securityresponse.symantec.com/avcenter/venc/data/w32.blackmal@mm.removal.tool.html">BlackMal removal tool</a> for those that are infected.  If this virus starts deleting files there will be no getting them back.</p>
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		<item>
		<title>You Need a Blog</title>
		<link>http://blog.centresource.com/2006/02/01/you-need-a-blog/</link>
		<comments>http://blog.centresource.com/2006/02/01/you-need-a-blog/#comments</comments>
		<pubDate>Wed, 01 Feb 2006 15:23:19 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[Operations]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/02/01/you-need-a-blog/</guid>
		<description><![CDATA[Doc Searls has an interesting post today on IT Garage titled The Chronological Web.  It takes a little while to...]]></description>
			<content:encoded><![CDATA[<p>Doc Searls has an interesting post today on IT Garage titled <a  href="http://www.itgarage.com/node/739">The Chronological Web</a>.  It takes a little while to get going, but the crux is that most organizations need a blog (if they don&#8217;t have one already).</p>
<blockquote><p>The Static Web and The Live Web are both branches of the Wide Web. But the latter is growing and changing much faster than the former. It&#8217;s doing that because it is comprised and driven by individuals. Looking for power curves among those individuals (as we do with &#8220;the long tail&#8221;) tends to dismiss the unique and inherent genius of each one.</p></blockquote>
<p>[snip]</p>
<blockquote><p>This helps, for example, when we talk to civilians who are new to the Web and want to &#8220;put up a website&#8221;. Very often what they really need is a blog. Especially if what they&#8217;re doing is timely. Think of schools, churches, civic organizations. Updating a &#8220;site&#8221; is a chore. With a blog it&#8217;s kind of automatic. And there&#8217;s nothing about a blog that excludes static pages.</p></blockquote>
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		<title>Zend Framework Pre-Release</title>
		<link>http://blog.centresource.com/2006/01/31/zend-framework-pre-release/</link>
		<comments>http://blog.centresource.com/2006/01/31/zend-framework-pre-release/#comments</comments>
		<pubDate>Tue, 31 Jan 2006 16:58:25 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[PHP]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/01/31/zend-framework-pre-release/</guid>
		<description><![CDATA[Zend is planning to release a pre-release of the highly anticipated Zend Framework sometime in February.  From what I heard...]]></description>
			<content:encoded><![CDATA[<p>Zend is planning to release a pre-release of the highly anticipated Zend Framework sometime in February.  From what I heard Andi say on the <a  href="http://pro-php.com/">Pro::PHP Podcast</a> at some point there will be CVS access to the Zend Framework project (read-only I am sure).</p>
<p>I am really looking forward to getting to see  the progress that has been made.  Once the Zend Framework is released I am planning to sit down and give it a thorough review here on the CentreSource Blog.  I am unclear if there will be CVS access with the Pre-Release of if that will be later.</p>
<p>Andi mentioned that the only part of the Zend Framework that is following Ruby on Rails is ActiveRecord.  He was pretty adamant about Ruby not being a primary competitor of PHP, though I don&#8217;t know how the Zend Framework could not have Ruby on Rails as one of it&#8217;s primary competitors.  He also said that the framework will not have an affect on the development of PHP itself.  It surprises me that they can develop ActiveRecord in PHP and not be left wanting for meta-programming in PHP.</p>
<p>Check back here a couple of days after the pre-release for a full analysis (and much less speculation).</p>
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		<title>Your Privacy Online</title>
		<link>http://blog.centresource.com/2006/01/31/your-privacy-online/</link>
		<comments>http://blog.centresource.com/2006/01/31/your-privacy-online/#comments</comments>
		<pubDate>Tue, 31 Jan 2006 16:33:15 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[Security]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/01/31/your-privacy-online/</guid>
		<description><![CDATA[There has been a growing grumbling on the internet about big sites like Google storing information about individuals&#8217; usage.  Jr...]]></description>
			<content:encoded><![CDATA[<p>There has been a growing grumbling on the internet about big sites like Google storing information about individuals&#8217; usage.  <a  href="http://blog.unitedheroes.net/archives/p/2041/">Jr Colin</a> posted a well reasoned ballast to those concerns today.</p>
<p>It is worth a read if you are concerned about your privacy online but don&#8217;t feel a need to wear a tin foil hat just yet.</p>
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		<title>Business Blogging</title>
		<link>http://blog.centresource.com/2006/01/12/business-blogging/</link>
		<comments>http://blog.centresource.com/2006/01/12/business-blogging/#comments</comments>
		<pubDate>Fri, 13 Jan 2006 03:54:18 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2006/01/12/business-blogging/</guid>
		<description><![CDATA[There was a panel discussion in Nashville today about business blogging.  I am aware that this is beyond cliche, but...]]></description>
			<content:encoded><![CDATA[<p>There was a panel discussion in Nashville today about business blogging.  I am aware that this is beyond cliche, but I am blogging the panel discussion (thought only pseudo-live because there was not wireless).</p>
<p>The panel was made up of:</p>
<ul>
<li>Rex Hammock &#8211; President of Hammock Publishing</li>
<li>Brittney Gilbert &#8211; WKRN Nashville is Talking blogger</li>
<li>Nick Bradbury &#8211; Creator of FeedDemon</li>
</ul>
<p>The discussion started with each panelist giving a brief presentation.</p>
<p><span id="more-400"></span></p>
<p><b>Rex Hammock</b><br />
Very fast overview of blogging, platforms, why people blog, etc.<br />
Rex is a &#8220;magazine guy&#8221;.  Hammock Publishing published many magazines.  He is also a &#8220;blog guy&#8221; for the past 4 years.  He spent alot of time trying to explain blogging to print publishers.
</p>
<p>People are not bloggging about politics, news, or gossip.  Most people blog to improve writing or for thereputic reasons.  He then mentioned the Cluetrain (highly recommends) (I agree).  &#8220;blogging is about love&#8221;, connecting with others.
</p>
<p>what is a blog?  A very simple content management system.  It is very simple.  It is too early for dogmas or &#8220;blog police&#8221;.  Blogs are not a style of writing.  blog are not a format.  blogs do not have to be snarky, opinionated, etc.</p>
<p>blogs have to be:</p>
<ul>
<li>passionate</li>
<li>reverse chronological</li>
<li>permalink</li>
<li>time context is published</li>
<li>must have outgoing links (link to what you are talking about)</li>
<li>RSS feed (use the universal icon!)</li>
<li>blogs must have transparency</li>
<li>search</li>
<li>tags / taxonomy</li>
<li>FAQ, contact, etc</li>
<li>human voice, personality, style, point of view</li>
<li>comments (not always true)</li>
<li>blogroll</li>
<li>archives</li>
</ul>
<p>The popular platforms are: MovableType (TypePad is their hosted service), LiveJournal (also a movable type company),  Blogger (owned by Google), WordPress (open source) <i>Note: WordPress also powers the CentreSource blog</i>, MicroSoft and AOL also have offerings.</p>
<p>There are also blog like things that do not post text.  This would include social bookmarking tools like del.icio.us.  this would also include photo sharing services like Flickr.  business are using Flickr to publish pictures of their products.  There is also GoogleBase.  Walgreens has uploaded their inventory (and store locations) to GoogleBase.</p>
<p>blogs are not going away (though the term blogger may go away).  He sees blogging to be like email (I agree).  &#8220;The DNA of blogging will be seen in future generations of all digital media&#8221;.  especially MS Vista.  RSS will be integrated into Vista.
</p>
<p></p>
<p><b>Brittney Gilbert</b><br />
No slides because she is low-tech.  This is funny because she has a pretty technically advanced job.  Had aspirations of being a writer.  did some freelancing after college, but her style wasn&#8217;t getting picked up by newspapers.  Found diaryland.com (this was 1999, no permalinks, no comments).  It was a personal storytelling blog.  She would write about going to the store and meeting people or tending bar, etc.  audience continued to grow until it was really popular.  Was more surprised when she got the phone call from Mike seacrest from News2.  He had been reading he personal blog.
</p>
<p>She thought News2 would want part-time or volunteer blogging, but they offered her a full-time job because they wanted to jump in feet first.  This was because they recognized that the younger viewers were getting their news other ways.  <i>see Cluetrain above</i>.</p>
<p>
They wanted a blog that was not stale.  That wanted it to be authentic.  1 person with a clear bias.  No veil of objectivity.  this was a different way for WKRN to disseminate information.  She is not republishing stories from the air.  She is tasked with finding blogs by people in Middle Tn.  she reads several hundred Nashville area blogs each day.
</p>
<p>NashvilleIsTalking also has an aggregator that highlights the blogs that she reads automatically.  she then also blogs about what she reads.  NashvilleIsTalking also gives them a way to listen to their viewers, and has been a way for MSM to integrate with the blogosphere</p>
<p>blogs give everyone a voice and allow WKRN to start listening to their critics and their viewers.  that was the primary goal of the site (well, and internet advertising, but there aren&#8217;t any ads yet).</p>
<p>NiT has also given WKRN a pool of contacts who are knowledgable on all kinds of topics that WKRN may be doing stories on.  blogging is a tool for publishing that facilitates two-way communication.</p>
<p>Establishing NashvilleIsTalking has given WKRN more credibility with bloggers.  they don&#8217;t censor bloggers (even in the aggregator).  People are typically kind, but more than that they respect that fact that WKRN has given them the opportunity to voice their oppinion.  Companies should trust their bloggers.</p>
<p>WKRN has also gotten great story ideas from NiT.  the News director can ask Brittney what people in Nashville are talking about and thus they are able to give stories that people want.  WKRN has also gotten alot of press by early adopters and bloggers for being willing to take the risk.</p>
<p>If you wanted to do a blog without comments you would probably get some flack, but that is probably the #1 thing that is keeping businesses from jumping into the blogosphere.  However, the two-way communication can help build the relationship with your customers (and between your customers if you do community building).</p>
<p><b>Nick Bradbury</b><br />
Nick started his career as a struggling cartoonist.  He then started self publishing on the web.  He build HomeSite as a tool to publish he cartoons (HomeSite was more successful than his cartoons).
</p>
<p>Started with a opt-in email list.  Fewer emails are reaching their target so he started a blog.  to entice them to keep coming back he gave cool links too.  by opening comments up on his blog and making himself available he was able to get great new feature ideas.  His blog became more important than his site.  Created RSS reader to keep up with blogs</p>
<p>RSS allows you to subscribe to a site and see when something changes.  he demonstrated using an aggregator by subscribing to CNN using FeedDemon.  A few years ago most sites that published RSS were for geeks.  Now all the major news companies provide RSS and Apple and Microsoft are integrating it into everything.</p>
<p>by offering an RSS feed you provide a way for your customers to find out more about your products.  you also get the oppportunuity to ffind out more about your customers.  You can also subscribe to searchs using RSS to find out when people are talking about your company (vanity searches for companies).  demonstrates by searching for WalMart.</p>
<p>Your choice is not whether or not to give your customers a voice, but rather or not you want to listen to them.  Last year Kryptonite had a PR disaster because they did not listen to what was being said about them on the web.  They may have been able to avert a disaster by listening on the web.</p>
<p>Only scratches the surface of what RSS enables</p>
<p>Q: what about ATOM and XML?  You should not have buttons on your site.  you should only have one.  He is suggesting that RSS is that one standard to have.</p>
<p>Q: What are the differences between feedDemon and NewsGator?  NewsGator has a web-based product.  they also have a plugin for Ms Outlook and FeedDemon as client applications.  If you use Outlook use that, if you want more power, use FeedDemon, etc.  They all are able to stay in sync.</p>
<p>Q: How as a blogger do you integrate a tool for posting blogs as well as reading blog? He doesn&#8217;t have that feature on his laptop, but FeedDemon can do that.</p>
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		<title>Software Development and Project Management in Demand</title>
		<link>http://blog.centresource.com/2005/12/28/software-development-and-project-management-in-demand/</link>
		<comments>http://blog.centresource.com/2005/12/28/software-development-and-project-management-in-demand/#comments</comments>
		<pubDate>Thu, 29 Dec 2005 05:50:29 +0000</pubDate>
		<dc:creator>Jackson</dc:creator>
				<category><![CDATA[Operations]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://blog.centresource.com/2005/12/28/software-development-and-project-management-in-demand/</guid>
		<description><![CDATA[I just read an article at ComputerWorld that talks about what Tech Skills are projected to be in the most...]]></description>
			<content:encoded><![CDATA[<p>I just read an <a  href="http://www.computerworld.com/careertopics/careers/story/0,10801,107363,00.html">article at ComputerWorld</a> that talks about what Tech Skills are projected to be in the most demand in 2006.  The top four skills are:</p>
<ol>
<li>Software Developers</li>
<li>Security</li>
<li>Project Management</li>
<li>Help Desk
</li>
</ol>
<p>This can be compared to another article that was published in eWeek this week that listed the top expenditures for IT departments in 2005.  The top four IT projects were listed as:</p>
<ol>
<li>Application Integration</li>
<li>Business Analytics</li>
<li>Enterprise Portals</li>
<li>Customer Relationship Management</li>
</ol>
<p>This is great news for both CentreSource and our customers.  It is good news for use because it is an indicator that our primary areas of expertise will continue to be in high demand.  Likewise it is good for CentreSource&#8217;s customers because as they continue to embark on the most needed mission-critical IT projects, they will not have to face the increasingly competitive employment market in an attempt to gain the capacity they need for success.</p>
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