BIG news for Centresource today! (drum-roll please…) We were chosen to be in the Inc. 5000!!! What’s the Inc. 5000 you ask? A NASCAR race? A telethon? Nope. Just one of the finest honors that can be bestowed upon an small business in these United States. Every year Inc. Magazine dispatches its scouts to the…
I am a die-hard mac user. In fact, everyone I know is. I live in a world without Windows. Period. And it has been glorious…at least up until now. I recently had to retire my iPhone due to a carrier switch and was temporary relegated to an antiquated Motorola flip-phone. One of my colleagues, however,…
I love C-Span. There. I admitted it. Not cool, but it’s true. In this sound byte world, I find something refreshing about listening to a representative on the floor of the House going on and on about Bill No. 2221. While for most this would be something mandated in purgatory, for me it’s a not-so-guilty…
So, last night I was having dinner with my wife and our two children at Chuy’s in Coolsprings (best tortilla soup I’ve ever had, by the way). We are half way through our meal when I look at the table next to us and there is a guy dressed like an extra from the set…
If you are involved in branding, marketing or PR, you are a storyteller. Period. Everything about moving an idea, product or new way of thinking effectively is about showing its necessity in the larger flow of events. This seems obvious, I realize. It’s something we all know intrinsically, but we can take the storyteller aspect…
A lot has been made of multivariate and A/B testing with e-commerce site. Every once in awhile, however, someone gives us a great example of the real power of multivariate testing.
The holiday season is upon us and this is the time of year I break out the themed sweaters, pour myself a hot mug of nostalgia and remember my favorite branding and marketing victories at centresource.
