Facebook: When syndicating your content on Facebook, your primary goal is interaction with an end result of pushing qualified traffic back to you. Create relevant conversations on Facebook by posing leading questions related to your content along with a thumbnail and link to the content in question. By doing this, you are engaging an audience with your content in a valuable and meaningful way — which is the first step in creating return visitors.
Twitter: A little more lighthearted than Facebook, Twitter allows you to reach beyond your immediate network of followers by leveraging clever hashtags (#), trending topics, or tweeting directly at a popular industry expert with a healthy following. These are all great ways to reach new followers and will also give you the chance to display your expertise in trending issues. Bitly and other link shorteners are crucial for directing traffic back to your site within 140 characters and most of them provide general analytics, so you can keep fine-tuning your approach.
LinkedIn: Definitely more professional in nature than Facebook and Twitter, so make sure your brand voice adjusts to suit this arena. Join groups that are interested in the same industry and content you are pursuing. By focusing the content placement and fine-tuning your audience, you are instantly making your content more valuable. Be a team player, participate in existing conversations as you generate new ones. And, as always, point users back to your site as the original source of the content.
RSS (Really Simple Syndication) is an XML-based format feed for your content. Most blogging platforms will have an RSS feed built in. Whenever you start publishing posts, your latest posts will be updated in the RSS feed. Visitors to your website can subscribe to your blog’s RSS feed in an RSS reader such as Feedly.
Blogs that are in the same atmosphere and industry as yours are a great place for building partnerships and promoting your own content and sharing theirs. Find blogs or sites that bear some similarity to your own in terms of general subject matter, industry focus, etc. Your initial touch with the site should be purely as a reader who is interested in the topic at hand. Build an authentic relationship and genuine conversations through comments, shares, and likes on these blog articles. Don’t rush things. Ask questions on the blog and test the waters to see how responsive the author is. When you find an author that is active in the comments and conversation, you can start to escalate the communication and interaction. Become an entity to them. After you have established rapport, ask to exchange content and share blog posts. This is often the most genuine and natural form of syndication and will be mutually beneficial for everyone.
Paid syndication networks like Outbrain and Tab
When it comes to syndication, it’s easy to telescope your focus on new users, new readers, and new consumers. However, it’s extremely important that you don’t lose touch with your existing network of contacts — they are most often your strongest supporters and advocates, and are usually game to help with amplification. Share updates on your blogs and keep them posted on upcoming events and exciting enhancements via a newsletter or social media.