Content is everywhere and deciding what to keep and what to delete can be difficult. How do you know what is worth keeping and what should be removed? Here’s five questions you should ask before hitting the delete button…
1. Does the Content Help Solve a Problem?
In addition to publishing original content, it’s also important that you share and keep content that your audience will actually find valuable. Consumers are constantly searching the web for information that will help solve their problems. Before deleting content, ask yourself if the content in question is still solving problems. If so, keep it.
2. Does the Content Include a Clear Call-To-Action?
Does the content provide a clear call-to-action? Why is this important? It helps consumers understand what you want them to do next. According to Hubspot, “a call-to-action is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call-to-action.” The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc.
3. Is the Content the Right Length?
This is another important question to consider before deleting content on your site. When it comes to content, there is no secret word count that guarantees success. There are, however, a few things to keep in mind:
- Entertaining content doesn’t generally need to be as long as blog posts or informative content that focus on educating the reader.
- Think about who your audience is. If you wouldn’t take the time to read through it on another site chances are neither will your customers.
- Provide value, not fluff. If you get to rambling and stringing sentences along just to fill page space chances are it’s time to remove some content.
4. Is the Content Relevant?
Is your content relevant to your industry? Is this something that the majority of your audience can engage or relate to? Make sure the content is relevant to current events, your industry, or another common interest. If it’s not then it’s time to hit the delete key.
5. Would You Read the Content?
This is perhaps the most important question you should be asking. Is this content interesting or helpful enough that you yourself would click on it if you saw it? Is this of interest to your audience? Would you be excited to click on this link? Would this post help you learn more about your industry? If you answer yes to any of these questions, then keep it.