I recently purchased a book called “Instant Baseball” by Brad Mangin. Brad has been photographing for Major League Baseball and Sport Illustrated for over 20 years. It wasn’t until last season that he decided to start taking photos with his iPhone and post them to his Instagram account. What came next was a huge surprise.
Shortly after he started Instagramming, Sports Illustrated posted several of his images in an article about how Instagram was taking over baseball. And then shortly after that, he published a book of his Instagrams from the 2012 baseball season.
The images in his book aren’t the typical photos of players batting, catching and running. They go behind the scenes. They show fans the things that they’ve always wanted to see up close. Things like inside the dugout. Close-ups of player’s gloves and bats. Behind the scoreboard at Fenway Park! Brad’s Instagram feed says a lot about baseball. He shows us the details of the sport.
Here at Centresource, we use Instagram to show the details of our company’s culture. In fact, our “Who We Are” page is a running feed of our Instagram account. Our hope is that people visit the page and see something about us that they wouldn’t normally get from just attending one of our mixers or hearing one us speak at an event.
What does your company’s Instagram feed say about your company? What do you want it to say? Do you have an amazing culture? Prove it in your Instagram feed. Your company’s Instagram feed could be a very important recruiting tool not only for new employees but also for new clients. Take advantage of it.