Riding on its long standing success with social media, the National Basketball Association is hosting its first ever NBA Social Media Awards on June 20, 2012. This event is the first of its kind, and the NBA is the perfect sports league to premier this event. Recently the NBA reached 5 million Twitter followers (the most of any sports league); and its games, players, and topics, are frequently trending topics on the platform. Across major social platforms like Tumblr, Pinterest, Facebook, and YouTube; the NBA is highly engaged. They have an official app called NBA Game Time, which is highly functional, and ties into their League Pass platform allowing fans to watch games on their mobile devices. More than 350 NBA players, past and present, are active on social media. Voting for the awards is partially being done through the league’s Facebook page.
This content generation by the league and player/fan interaction is beneficial to the NBA brand, and it stands to reason that it is a model that will be followed by other sports leagues like the MLB and the NFL.
What NBA personalities, and which social platforms, do you like to interact with?