As a growing agency, we are re-tooling our approach on a regular basis. Emerging technologies, market demands and trends greatly impact our industry. Over the years, we have prided ourselves on being master generalists who can help our customers be successful regardless of their industry.
While that remains true, earlier this year I reviewed our data from the past several years and found the results astonishing. Within our client segments we found three categories that represented the vast portion of our business.
Those niche areas were:
- Startup Companies
- Healthcare Organizations
- Non-Profit Entities
So regardless of our “generalist” nature, we have tended to gravitate towards three primary categories over the past several years. This is in part due to our teams interest and the market in Nashville. But I believe it is also due in part to an attitude of innovation we employ. The top three industries (Startup, Healthcare and Non-Profit) are three of the most most rapidly innovating industries in our country and they demand “future thinkers” like the ones we employ at Centresource.
In response to our growing expertise in these three areas we are going to be launching three unique business units as part of Centresource in 2012. Each business unit is entitled “Interactive for ______” Our first to launch in the early spring is Interactive for Good. As a celebration of our work in that area we have launched a special microsite at www.interactiveforgood.com.
Over the years we have worked with some amazing Non-Profit organizations including:
- Iraq Afghanistan Veterans Association
- Two Futures Project
- ThinkFinity by Verizon Wireless
- Southeast Aquatic Partnership
- General Board of Discipleship
- Nashville Junior Chamber
- Blood:Water Mission
- Know Shelter
- Ocean Futures Society
- Ellie’s Run for Africa
- African Leadership
- Shout America
- Nashville Technology Council
- Entrepreneur Center
- March for California’s Future
We are proud to call these organizations more than clients…but friends. Recently the Interactive For Good team visited Washington DC for the Q ideas conference and rubbed elbows with some of the largest Non-Profit Organizations in the world.
The next two business units will be launching in the coming months. These core teams are powerfully experienced not only in their niche space, but within the interactive realm. This marriage allows us to help our customers dominate in their space and out think their competitors. Stay tuned for more on these units as they launch!