App vs Site is synonymous with Apple vs Google – there is no clear winner and they each have compelling points. However, in today’s ‘Smart Phone’ frenzied environment, many organizations want an App strictly because their competitor has one… or so they can show it off to their friends. Instead of blindly spending money to catch the mobile tsunami, take a moment to absorb this awesome infographic and ponder which is really better for your USERS (yes, not you… your users).
See full size image here.
Thanks to BuySellAds for the great info.