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INTERACTIVE AGENCY
Archives Dec 2009
New Year’s Resolution: Update Your Browser
You have likely already seen this video. Google interviews a number of people in Times Square to see if they can answer the basic question: What is a Browser? Less than eight percent guessed correctly, and you can be reasonably sure that figure translates well into the general public. When it comes to the Internet, one of the single most integral pieces of the experience often gets overlooked.
ShopItToMe: Strategies for Reducing Your Unsubscribes
It’s happened to most all of us. We see some site that has great deals on products or services, and we sign up for an email list. But then, after receiving an email a month/week/day/hour, it gets to be too much noise and we hit that all-too-familiar “unsubscribe” link in the footer of the email.
Delivered: OHL launches three new Web properties
When a leader in global supply chain solutions contacted us about overhauling their Web site, our top priority was to make sure that we delivered on their expectations. That is why we are proud to announce the launch of the new OHL.com, OHL Excellence and the OHL Media Center.
Ozburn-Hessey Logistics (OHL) specializes in third party logistics (3PL) services, meaning that they partner with other businesses to meet their supply chain demands on a rapidly scalable platform. Our goal for the site was to communicate nearly 60 years of experience in a way that appeals to logistics decision makers. One of the ways that we achieved this is by producing a video that you can view right on their home page. The video features two people representing very different businesses, but one shared need — a partner for their global distribution network.
Dive In! New Ocean Futures Society site launches
We just wrapped up work on a site that we did for Ocean Futures Society, a non-profit marine conservation and education organization. The group’s chairman and spokesman is Jean-Michel Cousteau, son of the legendary ocean explorer Jacques Cousteau. OFS serves as a “Voice for the Ocean” by communicating in all media the critical bond between people and the sea and the importance of wise environmental policy.
Death to the RFP!
An open letter from Kurt and Evan:
It’s no secret that every agency agrees – RFP’s (request for proposals) are notoriously unhelpful, inaccurate and time wasting. However, this methodology continues to be the predominate leader in bid acquisition. Over the past several years, CentreSource had hoped that a new method would have surfaced … but no luck yet.
Thus as way of self expression and therapeutic healing, we have outlined the top 10 questions that must go through the mind of the person creating an RFP.
- Is the vendor a family member or close friend – if not, throw away their response.
Web Round-up: Cool Tools Edition
From time to time, we like to share what we have found interesting on the Web. Take a look at these and let us know what you think — Good? Bad? Useful? Found something better? Let us know in the comments section!
fontcapture
http://www.fontcapture.com/
Create a font from your own handwriting. No software required. All you need is a printer and a scanner - and it’s free!
Gliffy
http://www.gliffy.com
With Gliffy online diagram software, you can easily create professional-quality flowcharts, diagrams, floor plans, technical drawings, wireframes, and more.
Stop the Presses - CS Wins IMA ‘Best in Class’ distinction
Stop the presses and sound the alarm!! We found out yesterday that our entry into the Interactive Media Awards competition has won the IMA Best in Class Award in the Advocacy category. This is our second best in class distinction this year! The first for the W3 awards and now this!!!
The IMA judges scored our entry in the high nineties in all five of the core criteria: Design, Content, Feature Functionality, Usability and Standards Compliance / Cross-Browser Compatibility. As if the award wasn’t enough, our fellow winners for other categories included: Coca Cola, Bacardi, Red Bull, Sony and Cisco to name a few.
CentreSource, Blood:Water Mission team up to launch video on World AIDS Day
Today marks World AIDS Day, a movement that seeks to raise awareness of the devastating effects of HIV/AIDS. Of the 30 million people worldwide that live with the disease, more than 70 percent live in Africa. Nashville-based Blood:Water Mission is a grassroots organization that empowers communities to work together against the HIV/AIDS and water crises.
CentreSource had the honor of producing a video for BWM to show how they are an organization that is about action, not hand-outs. They are about empowering communities to fight against these dangerous threats, not about the status quo in failed programs. The video guides the viewer through the harrowing statistics, but then changes the mindset of despair to promoting one of hope and empowerment.
