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This week we launched the new www.fridrichandclark.com. For those of you not familiar with F&C (affectionately called by our team)…shame on you! For over 40 years they have been front runners in the Nashville real estate market.

For the past several years they have struggled to find an online identity. The site had become stale and hard to use. With this new site, it was our goal to place F&C back on the mantle where they belonged. It was clear that a traditional realty site would not suffice. For those of you familiar with real estate you might know of a tool called the “MLS.” This tool allows users to search for houses in middle Tennessee. It would have been easy enough to simply display the results that were associated with F&C through an API…but why do something simple?!!!

Instead we set out to push the limits of what we could code and what the MLS could handle. It is safe to say that we broke down long standing barriers and the work speaks for itself. This site is rich with functions such as:

- Individual Agent landing pages that display listings associated with that agent
- Auto-populating closing listings over the past several months specific to an agent
- Unique dynamic slide shows of property listings
- An intranet that houses company announcements, frequently used documents, and contact directory.
- AMAZING design without sacrificing content management flexibility

Congrats to the centresource team who put in the long hours and to the Fridrich and Clark team for their hard work as well!