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INTERACTIVE AGENCY
Archives Apr 2009
Two Futures and Social Media
What a week!
We launched a new site this week for a great cause called The Two Futures Project — an organization is focused on nuclear abolition.
The Two Futures Project was one of those great projects in which everyone on the team — client included — was passionate about the idea and about what interactive could do for the cause.
In our Strategy session, we focused on developing meaningful ways that users could take action in a cause that seems immovable from an individuals perspective (it’s not like you can disarm the world’s nukes by switching light bulbs). Our strategy aimed at on using the web to leverage the user’s voice. As a result, our Phase 1 includes a registration process designed to automate the process of writing letters to government officials. We integrated social networking tools to help the user spread the word through social networks. And we developed a “Make the Case” section that invites users to share their own YouTube videos offering their “30 second pitch” for why nuclear disarmament is necessary.
Think Nationally, Work Locally: The New Vaco.com
We’re proud to announce the launch of one of our new projects: the new Vaco.com.
Vaco – a Nashville-based recruiting, placement, and consulting firm — reached out to us in 2008 to help update their web presence and create a site that better serves their internal and external stakeholders. In the months since, we’ve worked closely with the Vaco team to develop an interactive strategy that delivers the outcome they desire.
Vaco introduced some new challenges in strategy development – namely, the service of multiple stakeholders balanced with a large network of internal stakeholders. Vaco is unique in that it offers nationwide service delivered through 27 local offices – each with it’s own unique skill set and culture. Ultimately, we wanted a strategy that would let each office express it’s strengths, while retaining a core functionality that applied to companies looking for talent and candidates looking for placement.
Interactive Strategy and Web Design Equals Recognition for Southwestern Company and CentreSource
In 2008, I had the pleasure of working closely for over 6 months with the nation’s oldest college summer internship program, the Southwestern Company, on their interactive strategy. And what a great relationship – the Southwestern Company is full of passionate people and sharp minds. And most importantly, the whole team was very keen on learning how to leverage the web in order to introduce their unique summer sales internship to new college students across the US.
In these six months, we were able to accomplish a load of work. We launched SEVEN new web sites, each with a unique design, strategy, and focus on a specific stakeholder. We focused on social media and multimedia as a means to engage new users. We dug deep into Search Engine Optimization to learn how to “be seen” at the right time by more searchers.
