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Here’s a story that serves as proof that Interactive Strategy makes it easy (and valuable) to build closeness with your customers:Last week, we started using Adobe’s Acrobat.com Buzzwords service for document sharing. (Check it out if you haven’t yet – very cool, very useful free online tool that made collaboration on a new project very easy). I was so impressed with it, in fact, that I made a quick post at Twitter.com about how great I thought it was, and how I’ll be using it instead of Google Docs from now on out.

Why’d I make the post? Human nature. We have an inclination to share products and tools that we’re impressed with. I know most of the folks I communicate with on Twitter would likely be as interested as I am in this great service, so I shared with them.

So, a few hours later, I get a reply message from Ryan Stewart of Adobe, thanking me for “spreading the love” about Buzzwords.

Now, what’s the value of this little pat on the back (or “digital snuggle” as I joking called it to a co-worker)? Ryan just broke down that distance between the company and the customer. By replying, Ryan shows me that Adobe cares about it’s consumers and has an ear to the ground for their feedback. And even though Buzzwords is free, I’m all the more likely now to trust their products, try new services, and encourage others to do the same. A simple “Thank You” made Adobe more transparent, more accessible, more engaged with the customer.

But that’s not all. Now, I’m watching Ryan Stewart’s feed for more information about Adobe’s products. Boom – converted consumer. Adobe’s got my attention, and they know I’m a highly engaged trend-following consumer with an inclination for sharing information in my network of other first-movers. See the value now? Interactive Strategy leverages engaged online niches to make small actions snowball into bigger results.

Oh, and how’d Ryan know I had spread the love about Buzzwords? Check out search.twitter.com – see if the growing Twitterverse is talking about your company. (And if they are, what are you waiting for? Start snuggling.)