I have never considered voting as marketing. After reading Seth Godin’s Lessons on Voting, we do vote with our wallet, our time, our commitment to the messages that compel us to act.- Voting is free. – Some people really like to vote. It builds a connection for them. – A big part of voting are the senior citizens who sit at the desk when you walk in to vote. Surely we could figure out how to vote without so many paid poll workers, but it makes it better. – Other people have a real problem with voting, probably involving the act of taking responsibility.
Take a read for thirteen more nuggets at Seth’s blog. (and go vote!)