You Need a Blog

Doc Searls has an interesting post today on IT Garage titled The Chronological Web. It takes a little while to get going, but the crux is that most organizations need a blog (if they don’t have one already).

The Static Web and The Live Web are both branches of the Wide Web. But the latter is growing and changing much faster than the former. It’s doing that because it is comprised and driven by individuals. Looking for power curves among those individuals (as we do with “the long tail”) tends to dismiss the unique and inherent genius of each one.

[snip]

This helps, for example, when we talk to civilians who are new to the Web and want to “put up a website”. Very often what they really need is a blog. Especially if what they’re doing is timely. Think of schools, churches, civic organizations. Updating a “site” is a chore. With a blog it’s kind of automatic. And there’s nothing about a blog that excludes static pages.