Collecting User Stories (User Stories 101: Part 3 of 5)

In Part 2 of our “User Stories 101″ series, we discussed the qualities of a great user story and how to write them. Now, we’ll talk about the ways in which we can retrieve user stories from a disparate team of people. At this point, you’ve identified your users and their unique needs. To help articulate…


Why construction companies need digital marketing strategies

The Nashville Business Journal recently announced the “25 Fastest Growing Private Companies” for 2014. In light of the rapid growth Nashville is experiencing, I wasn’t surprised to see that 7 of the 25 companies were in the construction industry. Business is visibly booming throughout Nashville, including the area surrounding the Centresource office in Germantown. Over…


What Is A User Story? (User Stories 101: Part 1)

Want to learn to write good user stories so that you can make better products? You’ve come to the right place. This is Part 1 of 5 in our “User Stories 101” series that will help you create and apply user stories. User stories are an important, yet oft-overlooked piece of effective software and product development….


Swift Wasn’t the Coolest Feature Announced at WWDC 2014

At last month’s 2014 Worldwide Developers Conference (WWDC), Apple made a number of huge announcements. Among the biggest news was Apple unveiling Swift, a new programming language for writing iOS and OS X apps. Heralded for its speed, efficiency and ease-of-use, Swift seems to be generating more buzz than any other feature or tool revealed…


5 Reasons To Choose a Digital Agency Over a Unicorn

So here’s the scenario: you have a product you want to build, but like most people you are not one of those “coder” types. At a minimum, you need to hire a freelance web developer to bring your idea to life. Ideally, this developer also has the vision and technical know-how to help with product development, too….


7 Tools Google Provides to Boost Your Online Marketing

Last week, we hosted a Google Partners Connect simulcast event at the Centresource Lab. One of the speakers at the event, Fred Vallaeys, Google AdWords Evangelist, outlined a handful of tools that Google provides (most are free!) that can boost your online marketing efforts. Some of these, you’re probably already aware of, and some you…


Three Tips to Produce Easy to Understand Code

From working the last 6 plus years in the web industry, I’ve come to learn a good bit about working as a part of a development team. In development, a lot of thought goes into how to structure, name and organize code. When you work alone, this really becomes less of an issue. The piece…