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Collecting User Stories (User Stories 101: Part 3 of 5)

In Part 2 of our “User Stories 101″ series, we discussed the qualities of a great user story and how to write them. Now, we’ll talk about the ways in which we can retrieve user stories from a disparate team of people. At this point, you’ve identified your users and their unique needs. To help articulate…

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Why construction companies need digital marketing strategies

The Nashville Business Journal recently announced the “25 Fastest Growing Private Companies” for 2014. In light of the rapid growth Nashville is experiencing, I wasn’t surprised to see that 7 of the 25 companies were in the construction industry. Business is visibly booming throughout Nashville, including the area surrounding the Centresource office in Germantown. Over…

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What Is A User Story? (User Stories 101: Part 1)

Want to learn to write good user stories so that you can make better products? You’ve come to the right place. This is Part 1 of 5 in our “User Stories 101” series that will help you create and apply user stories. User stories are an important, yet oft-overlooked piece of effective software and product development….

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Swift Wasn’t the Coolest Feature Announced at WWDC 2014

At last month’s 2014 Worldwide Developers Conference (WWDC), Apple made a number of huge announcements. Among the biggest news was Apple unveiling Swift, a new programming language for writing iOS and OS X apps. Heralded for its speed, efficiency and ease-of-use, Swift seems to be generating more buzz than any other feature or tool revealed…

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5 Reasons To Choose a Digital Agency Over a Unicorn

So here’s the scenario: you have a product you want to build, but like most people you are not one of those “coder” types. At a minimum, you need to hire a freelance web developer to bring your idea to life. Ideally, this developer also has the vision and technical know-how to help with product development, too….

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7 Tools Google Provides to Boost Your Online Marketing

Last week, we hosted a Google Partners Connect simulcast event at the Centresource Lab. One of the speakers at the event, Fred Vallaeys, Google AdWords Evangelist, outlined a handful of tools that Google provides (most are free!) that can boost your online marketing efforts. Some of these, you’re probably already aware of, and some you…

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Three Tips to Produce Easy to Understand Code

From working the last 6 plus years in the web industry, I’ve come to learn a good bit about working as a part of a development team. In development, a lot of thought goes into how to structure, name and organize code. When you work alone, this really becomes less of an issue. The piece…