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The Lean UX Canvas

We work with a lot of companies in varying states of maturity. Some prospective clients come in with workflows, user identities and fully vetted business models — they just need an objective, expert hand to finalize strategy and design. Some folks come in with nothing more than a fantastic idea and a basic blueprint of…

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Launching A Startup: When Do I Need To Start Coding?

You have an idea for a startup but have very little money and no coding expertise. You’ve come to the right place. There are so many services out there that can allow you to launch your startup with minimal cost and little technical expertise. But how to know which ones are right? And what steps…

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On Finding New Tools as a Developer

Toadstool is a bad word in the development world. No development shop wants toadstools: people who work with the tools they know and never expand beyond what’s comfortable. I don’t want to be a toadstool, but I think real toadstools, or mushrooms, are pretty neat. I’ve always been slightly mystified by the appearance of mushrooms…

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Is the Inside Sales Position Becoming Obsolete?

As the world of marketing automation continues to grow, I have often wondered how this impacts the role of the inside sales person. In the not-so-distant past, in corporate headquarters all across America, you would find inside sales representatives sitting in cubicles going through names on a call sheet trying to sell, upsell and cross-sell….

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Test yourself before you… test yourself?

How many times have you launched a marketing initiative and then you move onto the next thing without looking back? Hours of hard work are forgotten, you check the done box and keep on trucking. This happens too often in the marketing world. The reality of it is all is that your work really has…

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How To Get Cousin Eddie To Write Code That Will Scale

Here’s the situation: you’re an entrepreneur with a brilliant idea and a budget that looks a lot like $0. You can’t hire a professional web development firm, or recruit experienced development talent. You, however, are not one to let that stop you. You open up Ancestry.com, search your family tree far and wide, and finally…

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Boost Your SEO Rank With SSL

When it comes to SEO, you can’t buy your way to the top. But, you can at least buy yourself a boost. Last week, Google announced that it is giving higher priority in search results to websites that use 2048-bit SSL-encrypted connections. For the uninitiated, put in simplest terms, SSL encryption is the “s” in…

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Prioritizing User Stories (User Stories 101: Part 5 of 5)

Over this series in user stories, we’ve gone through how to identify users, how to lay out their needs, how to document them into stories, and how to put additional detail around those requirements. Now we need to answer the tough question: what do we actually do first? Typically, we always seek the easiest, highest…

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Acceptance Testing (User Stories 101: Part 4 of 5)

In Part 3 of our “User Stories 101″ series, we talked about how user stories are great placeholders for functionality, but are not all the functional requirements we need. To go deeper on actually conveying need, we should integrate a series of acceptance tests to confirm that a story is satisfied. Or, put another way: how do…

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Collecting User Stories (User Stories 101: Part 3 of 5)

In Part 2 of our “User Stories 101″ series, we discussed the qualities of a great user story and how to write them. Now, we’ll talk about the ways in which we can retrieve user stories from a disparate team of people. At this point, you’ve identified your users and their unique needs. To help articulate…