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Boost Your SEO Rank With SSL

When it comes to SEO, you can’t buy your way to the top. But, you can at least buy yourself a boost. Last week, Google announced that it is giving higher priority in search results to websites that use 2048-bit SSL-encrypted connections. For the uninitiated, put in simplest terms, SSL encryption is the “s” in…

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Prioritizing User Stories (User Stories 101: Part 5 of 5)

Over this series in user stories, we’ve gone through how to identify users, how to lay out their needs, how to document them into stories, and how to put additional detail around those requirements. Now we need to answer the tough question: what do we actually do first? Typically, we always seek the easiest, highest…

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Acceptance Testing (User Stories 101: Part 4 of 5)

In Part 3 of our “User Stories 101″ series, we talked about how user stories are great placeholders for functionality, but are not all the functional requirements we need. To go deeper on actually conveying need, we should integrate a series of acceptance tests to confirm that a story is satisfied. Or, put another way: how do…

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Collecting User Stories (User Stories 101: Part 3 of 5)

In Part 2 of our “User Stories 101″ series, we discussed the qualities of a great user story and how to write them. Now, we’ll talk about the ways in which we can retrieve user stories from a disparate team of people. At this point, you’ve identified your users and their unique needs. To help articulate…

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Why construction companies need digital marketing strategies

The Nashville Business Journal recently announced the “25 Fastest Growing Private Companies” for 2014. In light of the rapid growth Nashville is experiencing, I wasn’t surprised to see that 7 of the 25 companies were in the construction industry. Business is visibly booming throughout Nashville, including the area surrounding the Centresource office in Germantown. Over…

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What Is A User Story? (User Stories 101: Part 1)

Want to learn to write good user stories so that you can make better products? You’ve come to the right place. This is Part 1 of 5 in our “User Stories 101” series that will help you create and apply user stories. User stories are an important, yet oft-overlooked piece of effective software and product development….

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Swift Wasn’t the Coolest Feature Announced at WWDC 2014

At last month’s 2014 Worldwide Developers Conference (WWDC), Apple made a number of huge announcements. Among the biggest news was Apple unveiling Swift, a new programming language for writing iOS and OS X apps. Heralded for its speed, efficiency and ease-of-use, Swift seems to be generating more buzz than any other feature or tool revealed…

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5 Reasons To Choose a Digital Agency Over a Unicorn

So here’s the scenario: you have a product you want to build, but like most people you are not one of those “coder” types. At a minimum, you need to hire a freelance web developer to bring your idea to life. Ideally, this developer also has the vision and technical know-how to help with product development, too….